A woman out doing a bit of shopping at Asda had to check she hadn't gone colour blind after turning into an aisle and being met with this odd display in the children's clothing aisle.
Pretty weird that, isn't it?
Holly McKee was in the Dundee Milton branch when she spotted the section made up of black, white and greys alongside the usual brightly coloured kids' clothing.
After sharing her photo online, some people accused Holly of doctoring the image to make it grey-scale, prompting film graduate Holly to go back and take a video to show it was legit.
Holly, from Dundee, said: "Initially I thought my eyes were going funny, which is why I needed confirmation from my sisters to know it wasn't just me. I've never seen anything like it.
"I had to do a double take when I saw it. I was with my younger sister Emily, so we went to the section for younger girls to try and find her something spooky for Halloween.
"I didn't know if what I was seeing was real, so I had to ask them if they were seeing the same thing I was, and they were equally perplexed as it didn't seem real.
"I think people have gone mad because it's quite similar to the blue and black dress from a couple years ago, and some people don't believe it's real and so it's playing tricks on people's minds.
"I'm just happy I'm definitely not colour-blind."
After sharing the photo, Holly quickly found herself going viral, with it racking up over 80,000 likes within a few hours, but some people were quick to claim that she'd fake the image, so Holly made the 25-minute journey back to prove she hadn't messed with the picture.
"A lot of people have been shocked as I was," she added. "Thinking their eyes have gone funny.
"Everyone has gone crazy about it, which is why I filmed a video to show that it was all real.
"I went back to Asda and got my sister to stand in front of it and wave her hands in front of it to show it's real and wasn't edited.
"But people are saying still saying it's unbelievable as it looks just as crazy in video as it did in the picture.
"People still don't really believe me, but more people have come around since I posted the video."
Featured Image Credit: Caters