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Quite often people get tattoos to remind themselves of good times, good people or good places - like Bri Pritchett chose to do when she had the coordinates of a treasured holiday location inked onto her shoulder.
After the 24-year-old took a trip to downtown Sedona, Arizona, with her boyfriend and friends to celebrate being fully vaccinated against coronavirus last month, she knew she wanted to remember the moment forever.
She decided to commemorate the fun holiday by getting the coordinates for Sedona tattooed on her shoulder.
Bri handed the numbers to the artist, but unfortunately had written down 'South' instead of 'North', for the first line of the location. Oops.
The coordinates she had intended to have tattooed were 34° 52' 12" N 111° 45' 36" W - placing her right in the middle of downtown Sedona. Instead she'd written 34° 52' 12" S 111° 45' 36" W.
The mistake means that she now has the wrong coordinates tattooed on her body, leading to a random spot nearly 3,000 miles away in the South Pacific ocean.
Sensory analyst Bri said: "I was SO close. The S on the top one should've been an N. It's an easy fix if I want to go that route, but I might just keep it because it's just as funny this way.
"I'd been wanting to get a tattoo for a while, and I remembered seeing this rude shaped rock whilst on our holiday to Sedona and thinking it was the funniest thing in the world.
"The area was also the first place that I ever fell in love with the desert, so it was very special to me in other ways as well."
She continued: "I dropped a pin in Google Maps, did a quick - and clearly inaccurate - conversion to format the coordinates the way I wanted them, and the rest is history.
"It wasn't until a week later when I was learning about the growing regions of hops and I saw a diagram showing where latitudes are on a map that I realised I got it wrong. It was a painful realisation."
Bri previously visited Sedona whilst studying at the nearby Northern Arizona University in Flagstaff, Arizona, but has since moved to St. Louis, Missouri, after graduating.
She returned to the special area to celebrate being fully vaccinated with her friends and decided to get her first ever tattoo in memory of the trip on 11 April.
Bri was thrilled with the result and posted a photo on Twitter, only for her sister to ring her with the news that the coordinates were wrong.
She added: "I couldn't believe it at first but I do find it hilarious now - only took a little over a week for me to find out it was wrong.
"I may or may not have had a 25oz seltzer before I got the tattoo, so my biggest advice would be don't get a tattoo whilst you're drunk! I'd also advise having your most meticulous friend check it for you first."
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