A baked bean fanatic has adapted every aspect of his life to centre around his 'passion' and has even forked out over £10,000 ($13,700) on bean-themed merch.
Before we continue, here's a video of Captain Beany (yes, that's his real name) eating Heinz Beanz off a Heinz Beanz plate, poured out of a Heinz Beanz pan... standing in front of a Heinz Beanz-inspired Christmas tree. There's Heinz Beanz pictures on the walls, a Heinz Beanz clock, as well as his baked-bean inspired clobber. Enjoy:
Mr Beany himself - formerly known as Barry Kirk - renovated his bathroom and kitchen some years ago. Instead of going for neutral tones with a splash of colour here and there, the 67-year-old painted every wall orange.
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On top of that he stuck bean stickers all over the gaff, bought some orange flannels and towels before creating pyramids using tins of baked beans.
His renovation, as well as all the other merchandise he's splashed out on over the years means that Captain Beany estimates an expenditure at around £10,000.
The Captain - who claims to eat baked beans around four times a week - changed his name by deed poll back in May 1991 and he's become something of a local celebrity in his town of Port Talbot ever since.
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Speaking affectionately about the creation of this 'character', Captain Beany told LADbible: "I have created this persona to engage with the local community at large with some wacky stunts to generate re-sauces [he just doesn't stop] for all manner of charitable causes whatever large or small."
He went on to add: "I have always felt that I was physically and mentally destined to make a valid existence to my well being, and loved performing in school plays and 'dressing up' to be in character.
"I feel empowered when I am in superhero mode and conducting my own performance to make families happy and so 'full of beans'."
Captain Beany doesn't shy away from the inevitable either and has spoken about the extravagant plans he has put in place for when he reaches his 'sell by date'.
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He explained: "I'm not planning to escape Earth just yet, but I have made provisions by having my own personal 'space capsule' made.
"I would love to have a rich billionaire such as Elon Musk of SpaceX to bean me on board his spacecraft and launch me into outer space.
"Perhaps one day in the near future, aliens shall commandeer my 'space capsule' and resurrect me on a far off distant planet, preferably Planet Beanus."
Well if anyone's going there, I think we can all agree it'll be Captain Beany. Here's his coffin, emblazoned with 'R.I.B [rest in beans, apparently] Captain Beany'.
Before Captain Beany ends up using his 'space capsule', he's hoping to find his Mrs Right... his 'Tina Beans' and has even submitted his application for Married At First Sight.
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He told us: "I've previously had some loving, long-lasting relationships but never bean and done it when it comes to walking down the church aisle."
We wonder whether there's a woman out there that will love him from his baked bean tattooed head to his teeny weeny... TOES.
You can follow Captain Beany on Instagram here.
Featured Image Credit: Instagram/@official_captain_beany