Feast your eyes on these boxers that give a whole new meaning to the term 'freezing your b******s off'...
The unusual underwear - aptly named Snowballs - will keep you nice and cool during the warm weather, offering some much needed (I assume) relief for when things start to get a tad too hot.
How do they work, I hear you ponder. Well, they come fitted with freezable wedges that slip into a pair of boxer shorts that you can wear to keep your junk at a favourable temperature.
It gets even better as well because at the moment, Snowballs has an offer meaning that you can get three pairs of the organic cotton boxers for the price of two.
They come with three 'SnowWedges' meaning you'll always have a cheeky spare if necessary and they're ready to go after an hour in the freezer. According to the website, they should keep you cool for 'at least 30 minutes'.
You may be sat sniggering at the idea but it turns out there's actually a much more serious purpose behind the boxers than just keeping things chilly.
The underwear actually encourages male fertility, to ease pain, or to help if you've just had a vasectomy.
The company's website explains: "Since the mid-Sixties, scientists have been aware that scrotal cooling can improve male fertility, but no controlled tests were done until the mid-Eighties, when the advantages of cooling were first clinically shown.
"Now, with an increasing number of studies confirming its effectiveness, some of the world's best fertility specialists are beginning to prescribe icing. And doesn't it just make good sense to directly treat the part of the body with the problem?"
We guess it bloody well does indeed.
If you do fancy treating yourself to a pair (or three) for whatever reason you may have, then they'll set you back £50.97 ($70.25).
They're available in sizes small, medium, large, extra large and extra, extra large and come in grey.
The brains behind the brand have actually written about theirs and their partner's own fertility journey - explaining that they started to research the causes of infertility and 'became obsessed by heat'.
After trying 'just about everything else' and with one doctor suggesting adoption, the man in the relationship - who is referred to as 'T' - started using ice 'and a little girl was born about a year later'.
You can find out more about Snowballs here.
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