Advert

Latest

Guinness Launches Alcohol-Free Guinness 0.0
published atin an hour
Advert
Advert

Most Popular

Advert
Community

It's Been Five Years Since #TheDress Divided The Entire Internet

It's Been Five Years Since #TheDress Divided The Entire Internet

Five years ago today, the internet became aware of an item of clothing that would forever change the way everyone felt about the information their own eyes were giving them.

We're talking, of course, about the dress.

What started as a simple argument between family on a remote Scottish island ballooned into a worldwide news story that sent the entirety of the internet into a collective s***storm.

Given the nature of the argument, and considering the arguments that occur online on a daily basis nowadays, we could all use a trip back to a simpler time - 26 February 2015.

Advert

It begins with a wedding.

Grace and Keir Johnston, a couple from Colonsay, in Scotland's Inner Hebrides, were the lucky couple. Ahead of their nuptials, the mother of the bride, called Cecilia Bleasdale, took a photograph of a dress she was considering wearing for the big day.

Blue and black? Credit: Tumblr
Blue and black? Credit: Tumblr

The problem was, when people looked at it some people thought it was blue and black, and others thought it was white and gold.

Advert

Before the argument kicks off again, there is an actual answer - it's blue and black, folks.

One of the couple's friends, a musician called Caitlin McNeill, was responsible for sending the message to Tumblr, where it was noticed by Cates Holderness, a journalist for Buzzfeed.

That's were things started to get out of control.

In modern parlance, it blew up.

Advert

According to Tumblr's director of data Tom Christ, it was receiving 840,000 views per minute at the peak of the hysteria.

Or white and gold? Credit: Tumblr
Or white and gold? Credit: Tumblr

More Like ThisMore Like This

1 of 6
News

Couple Name Their Daughter After Internet Provider To Get Free WiFi

That's before we get to the thousands of tweets and Facebook posts about it. ,

After the fact, Holderness wrote: "The most interesting thing to me, is that it travelled.

Advert
News

Paralysed Man Saves Swimmer At Same Place He Injured Himself Years Earlier

published at10 days ago

"It went from New York media circle-jerk Twitter to international. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic.

"It was amazing to watch this move from a local thing to, like, a massive international phenomenon."

Inevitably - at least for anyone who has seen Don't F*** With Cats, anyway - the internet sleuths found their answer.

The dress was identified as a royal blue 'Lace Bodycon Dress' made by a company called Roman Originals.

Advert

Within hours it had sold out.

It actually comes in a variety of other colours, but - crucially - none of those alternatives are white and gold.

As for a scientific explanation of why different folks were seeing different shades, there actually isn't a specific one. All we have are good theories.


In a WIRED article from exactly five years ago, Bevil Conway - an artist and Harvard-educated neuroscientist specialising in colour perception - said: "What's happening here is your visual system is looking at this thing, and you're trying to discount the chromatic bias of the daylight axis.

"So people either discount the blue side, in which case they end up seeing white and gold, or discount the gold side, in which case they end up with blue and black."

Anyway, wasn't that a nice journey down memory lane? We could all use more stories like this on the internet today.

Featured Image Credit: Tumblr

Topics: World News, Interesting, Weird

Chosen for YouChosen for You

Dad Laid Off In Lockdown Inspires Fundraiser With Funny Placards
published at18 hours ago

Most Read StoriesMost Read

News

Morrisons Has Launched A 'Grim Reaper' Pizza Topped With World's Hottest Chilli

published at17 hours ago
A Chippy In Glasgow Is Selling Deep Fried Battered Picked Onions

Tom Wood

Tom Wood is a LADbible journalist and Twin Peaks enthusiast. Despite having a career in football cut short by a chronic lack of talent, he managed to obtain degrees from both the University of London and Salford. According to his French teacher, at the weekends he mostly likes to play football and go to the park with his brother. Contact Tom on [email protected]