Whether you're short on cash and want some new(ish) clothes or need a spicy outfit for an event, charity stores like Salvos and Vinnies are absolute treasure troves for hidden gems.
But the knickknacky stuff can sometimes be a bit harder to sell than the clothes and shoes. So a thrifty staff member in a Salvos store in Victoria decided to switch things up a bit to help move stock.
It wasn't a flash sale or clever advertising, it was Keanu Reeves.
Sadly The Matrix star wasn't able to attend the Salvos store in Croydon, Melbourne, but he was there in spirit.
Staff changed around all the picture frames to include a shot of the 54-year-old actor from his various films. It looks like one huge, creepy shrine to the legendary actor, but apparently it's working.
7News has spoken to an employee from the store and they've confirmed that sales of the frames has definitely picked up since the Keanu stunt started. Who wouldn't want to buy a frame with this handsome devil?
Photos of the frames have gone viral on Reddit, with one person saying: "Finally, an excuse to have many pictures of Keanu in my house. I'll simply tell people that I haven't gotten around to removing the display pictures yet."
Another added: "They are selling photos of Keanu. The frames are complimentary.
It's a similar move to a charity shop putting pictures of Jeff Goldblum everywhere.
The pictures went ballistic on social media, with more than 140,000 likes, 40,000 retweets and 2,000 comments.
One viewer said: "If that doesn't sell those frames I don't know what will."
Another wrote: "This is the kind of little thing that brings a ray of sunshine into your day. Thank you for sharing it."
But if picture frames don't float your boat and you need more Keanu Reeves, then maybe the world's first ever Keanu-fest will be for you. That's right, there was a celebration of all 54 beautiful years in the life of everyone's favourite deadpan Hollywood star.
KeanuCon saw various Keanu flicks shown over the weekend in Scotland, as well as live performances from bands and an event called 'Challenge Death' which as far as we can tell is a pub quiz hosted by the grim reaper.
The whole two-day event took place at the Centre for Contemporary Arts in Glasgow and saw some of Keanu's older works shown, as well as stone-cold classics such as Bill & Ted's Excellent Adventure and Bill & Ted's Bogus Journey shown back to back.
Obviously they had big-hitters like The Matrix, John Wick and Speed. There were also some deeper cuts and slightly more obscure films from the Reeves archive for those who are interested, too.
Featured Image Credit: RedditTopics: Viral, Entertainment, Celebrity, Australia
