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Demi Lovato Launches Own Gender Neutral Sex Toy

Demi Lovato Launches Own Gender Neutral Sex Toy

Lovato, who came out as non-binary in May, announced the new gadget on their Instagram feed

Jess Hardiman

Jess Hardiman

Demi Lovato has released their own gender neutral sex toy, saying they wanted to remove the 'stigma' from pleasure.

Lovato, who came out as non-binary in May, announced the new gadget on their Instagram feed, writing: "Introducing the Demi Wand! I wanted to create my own sex toy to take the stigma away from pleasure, and to take your sexual relationship to the next level."

The singer added that the sex toy would be available exclusively at Bellesa Boutique, which describes the product as a 'revolutionary wand' on its website, adding that it comes 'concealed in a 'discreet case that blends seamlessly with your accessories'.

Bellesa Boutique

"The Demi Wand by Demi Lovato x Bellesa is a wand vibrator that uses the most cutting edge technology in sex tech," Bellesa Boutique says.

"The first of its kind, this wand vibe stores and charges in a case that fits right in your bag. The product is a true labour of love between Demi Lovato and Bellesa."

Retailing at $79 (£58), the 5.5"-long toy has eight vibration modes and apparently works for 'all body types'.

It also promises to be 'whisper quiet' and is made with non-porous, body-safe and 'silky smooth' silicone.

In a statement, Lovato added: "There is nothing more empowering than taking your pleasure into your own hands. We have spent far too long pretending we are not sexual beings - it's time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms."

The vibrator already has a number of five-star reviews online, with one person referring to it as a 'little wand with a big O'.

Another said they were 'blown away', writing: "Next LEVEL, is an understatement. As a product tester, Bellesa has sent me some pretty amazing goodies... but bb's, let me tell you, this one has BLOWN ME AWAY. Do not let the size confuse you, this little wand packs a punch. It is everything I'd want in a sex toy - small, discrete, compact, and powerful."

Bellesa Boutique

Lovato also spoke about the Demi Wand on their YouTube channel, explaining that they had chosen to make it yellow-coloured as it is seen as a gender neutral colour.

Speaking about the Demi Wand on their YouTube channel, Lovato said they had chosen to make it yellow because it is a gender neutral colour.

"I wanted something that everyone can use, whether they are female assigned at birth or now," they said.

"You know I'm non-binary and this is my wand."

Featured Image Credit: Instagram/Demi Lovato

Topics: Entertainment, Celebrity