Sixty-nine isn't an age that's usually associated with embarking on a new career as a supermodel. However, Maye Musk, mother to billionaire businessman Elon, has become a cover girl in her final year of her seventh decade on the planet.
She's the new face of CoverGirl - the American cosmetics brand, founded in 1961, which provides make-up to the models, actresses and singers who appear on the front cover of women's magazines.
Maye is among the wave of 'fierce women' who are 'leading the charge in breaking boundaries in beauty' - according to the brand.
However, Maye isn't the only one breaking new ground, the company have also announced 24-year-old Nura Afia and 17-year old James Charles in their ranks.
Afia is the brand's first hijabi ambassador, while Charles is their first male CoverGirl.
Ellen DeGeneres, Katy Perry and Taylor Swift have also joined the company as models.
Speaking to the New York Times, Maye said: "I just love that CoverGirl wants to do diversity. They haven't had a model this old in their campaigns.
"I'm turning 70 in April of next year. I think that women will be really inspired to see that even at 69 you can get a beauty campaign.
"Ageing has been good for me. You develop confidence, you're able to handle the knocks a little easier. I model for my age. I'm not trying to hide it and say I'm 50. I'm so proud that I'm going be 70."
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The grey hair that forms part of her natural look is her own choice, after years of dying it back to its original colour.
She added: "I don't dye my hair. It's so fabulous. I had brown hair for so long. I was always getting my roots done. Sometimes I did it myself because I couldn't afford to go to a hair salon.
"When I turned 60, I decided to see what colour I am underneath. I started dyeing my hair a very light blond and then I let it grow out. I cut it very short.
And what happened? Suddenly I have all these editorials and bookings, and everybody is loving it."
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But although she represents a first for the company, it's worth remembering that more mature talent has been celebrated before.
L'Oreal employed actress Jane Fonda at the age of 79, alongside Helen Mirren, 72, and Susan Sarandon, 70.
Maye has a long line of credits to her name, including: walking on the runway of New York Fashion Week, and appearing on the covers of Vanity Fair, Virgin America and Clinique.
Her son Elon - the founder of Tesla and SpaceX tweeted his praise, stating: "Congrats Mom! I love you."
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Now Maye's starting out in a new career, perhaps the billionaire will also be giving her tips on how to use her time effectively - especially as, in 2012, he revealed his secret to time management.
Featured Image Credit: PATopics: elon musk
