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Remember Hailie, Eminem's daughter?
Frequently the outspoken rapper's muse and subject of some of his more tender songs - as well some of his more distressing, ahem, Bonnie and Clyde - she's now 25 years old and doing just fine in the world.
In fact, she's now a successful beauty influencer.
Cosmopolitan reports that Hailie Jade has over two million followers on Instagram, thanks largely to a content game that's mostly made up of fitness, fashion, the places she's travelled and her beauty routine.
Full respect to Hailie too for building up her platform without leaning on the celebrity of her multi-million selling dad, too. There is scant reference to Marshall Mathers anywhere on her Instagram grid, something Eminem reciprocates on his own account - both clearly respectful of each other's own privacy.
That's not to say that people haven't made the connection themselves, and Hailie can't make a post without someone popping up to mention Em.
On one post, where Hailie's shared a selfie that shows off her makeup skills with some dramatic red eye wings, she's captioned it: "this was on stories but i felt like it deserved a place on the feed".
However, it was the black scarf that she wore on her head bandana-style that got the attention of her dad's fans.
A follower was quick to point out: "That head tie tho. It reminds me on your father's style on 02".
Another added: "Looking like your daddy what a queen".
At any rate it's great to see her doing well for herself, and growing up apparently pretty unaffected by being mentioned in songs that also involved lyrics surrounding her dad killing her mum Kim with startling regularity.
Eminem's lyrics have long been controversial, even on his breakthrough in the 90's perhaps less enlightened times. More recently, though, Gen Z have been trying to 'cancel' the MC for some of his past controversies.
More specifically, they took issue with his 2010 track Love The Way You Lie, the song he did with Rihanna, over the lyrics: "If she ever tries to f***king leave again, I'ma tie her to the bed and set this house on fire.
In response, Eminem has released the track Tone Deaf from last year's album Music To Be Murdered By: Side B.
On it he raps: "I can't understand a word you say (I'm tone-deaf)/ I think this way I prefer to stay (I'm tone-deaf)/ I won't stop even when my hair turns grey (I'm tone-deaf)/ 'Cause they won't stop until they cancel me."
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