Scarlett Moffat has been stealing the limelight on ITV for the past three weeks or so, becoming a popular figure on I'm A Celebrity.
The Gogglebox star is in the final alongside fellow contestants Joel Domett and Adam Thomas, but the game show has opened up a number of possibilities for the Geordie once she waves goodbye to the jungle.
Here she is talking before her arrival to the bush.
According to the Mirror, ITV and Channel 4 are in a bidding war to sign up the 26-year-old, whose infectious personality is a commodity that could pocket her £1 million.
"Scarlett is passionate about a career in TV," a source said, the Mirror reports. "Both Channel 4 and ITV have shown interest. She's a complete natural in front of the camera. She's got the gift of the gab, as has been obvious the entire series, and the networks realise what a draw-pull this is.
"She's got a lot to mull over. She's in a brilliant position because there's a lot of interest in her right now, and she isn't taking anything for granted."
The star has made a living from watching the TV and could possibly rake in a fuck ton of cash from appearing on it further, alongside the release of her fitness DVD and possible fashion deals.
She's rumoured to be walking away from the jungle camp with a tidy £70,000, and will earn hundreds and thousands of pounds from endorsements, appearances and other media deals.
There's obviously a lot of interest in the northern lass so you can't blame channels throwing money at her, but the chances are she won't return to Gogglebox.
Featured image credit: PA