The 24-year-old confirmed his relationship with model Julia Rose this month after dating on and off throughout 2020, leaving people wondering whether they were an item.
Now it looks like the pair could be taking things seriously - so seriously, in fact, that Julia's taken Jake's second name on her social media.
You can now find her on Instagram under the handle @juliarosepaul.
But does this mean they've tied the knot or is this just another of Jake's stunts?
Luckily we don't have to speculate, as the vlogger-turned-boxer has responded to the rumours himself.
In a new interview with podcast 3 Things to Know with Stephanie Haney, Jake laughed while saying: "We are not married.
"But I see that coming, for sure. I got her a nice promise-ring-slash-pre-engagement ring. I plan on proposing sometime soon. But we'll see what happens.
"We're in love. It's pretty dope."
Sounds like this could be the real deal, although with Jake you can never be too sure what's around the corner.
After all, people said the same thing about his relationship with fellow internet star Tana Mongeau, who he married at a whirlwind Las Vegas wedding in July 2019.
However, after the pair split in early 2020, they later confirmed that the live-stream ceremony had been for the views - their marriage was never legally bound on paper.
Shortly after the wedding - when the couple were still in a relationship - Tana posted a YouTube video in which she said: "To everybody that's calling it fake because we rushed into it, or because I don't do things traditionally, because I wanted to not do it legally...
"Any wedding I have, if I have three more f**king weddings, I really wouldn't want to do it on paper because I think that legally binding yourself to someone takes away the love."
But things turned sour after they split, and in June this year Tana posted a video on TikTok featuring the words: "When you hope he'll fall in love back after a fake wedding but doesn't."
Jake soon shut her down, dueting the video with a clip of him holding up a sign that reads: "HELL NAW!"
Following this brutal exchange, Tana took to Twitter to post: "So did you lie then or now?"
Clearly there's no love lost between these two - but it looks like Jake has moved on and is happy in his new relationship with Julia.
Will they out-do Jake's first wedding with an even flashier event? Time will tell.
Words: Daisy Phillipson