When you're as rich as Kim Kardashian West, $5 million (£3.8m) probably doesn't feel like that much.
After all, her estimated wealth is somewhere in the region of $350 million (£266.5m) and, if she somehow manages to lose that, her husband - rapper Kanye West - is worth $160 million (£121.8m).
As I say: $5 million probably doesn't mean much in the Kardashian household.
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That said, Kim has managed to make $5 million in just five minutes, that's a million a minute, if you're crap at maths, following the launch of her new range of perfumes.
This is not uncharted territory for the Kardashians. Kim's last fragrance made $10 million (£7.6m) in a day last year, so her new perfume could be expected to do similar, while it has been speculated that Kylie, Kim's half-sister, is now worth $800 million (£609m) and is about to become the youngest ever self-made billionaire.
I feel duty bound to point out that Kylie is hardly self-made: her Dad was incredibly rich and then married into a family that was also incredibly rich, while she has been on the telly since she was ten, which I'm guessing wasn't her call.
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But despite all this, some people still thinks Kylie needs a helping hand to get her to one the billion point, so much so, that a GoFundMe has been set up.
The GoFundMe campaign was started by Instagram star Josh Ostrovsky, and was clearly a joke, right?
However, the, 'Let's Get Kylie Jenner To A Billion' campaign, which has this mission statement: "I don't want to live in a world where Kylie Jenner doesn't have a billion dollars. WE MUST RAISE 100 MILLION DOLLARS TO HELP HER GET TO A BILLION, PLEASE SPREAD THE WORD, THIS IS EXTREMELY IMPORTANT," is seeing people part with their hard-earned cash for the worthwhile cause.
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What a world we live in, eh?
Topics: Kim Kardashian, Celebrity News