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Yup, long before the music producer was competing in challenges from a castle in Wales, he was trying to succeed on another popular programme.
The 36-year-old, whose real name is Shahid Khan, once appeared on Deal or No Deal, where he even told host Noel Edmonds about his ambition to make it big in music.
And he didn't do badly, either, having walked away with a pretty incredible £44,000 after taking the banker's offer.
During the show, Khan told Edmonds: "I've always had a natural ability to make melodies since I was a kid but I never really utilised it."
Edmonds then asked if he wanted to 'help people' with his music, to which the aspiring star replied: "It could be a long way away, but I'm allowed to dream."
The presenter later said Khan's game had been 'one of the most enjoyable' ones he could remember, adding: "It has been fascinating and I think you bring a real style and presence to this.
"I don't say this to everybody, but I really do mean it. I'm going to miss you."
Several years later, Khan said winning the money on the show helped give him 'time' to help him become a musician.
He told The Argus: "The money gave me two and a half years of not working. It bought me time. To be honest, money can only give you time unless you want to put it in an investment. I wanted to invest in myself to become a musician. I wanted to understand how to make music on a computer."
According to The Mirror, it is believed Khan spent at least some of his money on recording equipment and building a studio in his mum's garden.
Since then, he has of course gone on to release a studio album - which came in at no. 2 in the UK charts - and won a MOBO award for track 'La La La'.
Khan revealed he'd tried to smuggle some spices into the I'm A Celeb castle, but they eventually got taken away.
He told campmates: "I had whole organic spices so I crushed some and I put it in cling film and I put it in my sock,' he told them.
"I thought I was going to add it to the rice and beans and make it taste better but I asked them if it was ok if I used a bit because we're suffering enough as it is and they confiscated it."
Featured Image Credit: Channel 4/ITV
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