Pete Evans Has Been Dumped By Channel 7
Channel 7 has confirmed that it has parted ways with celebrity chef and My Kitchen Rules co-host Pete Evans.
The latest season of the cooking show had been experiencing low ratings, according to The Age, with the series attracting half the number it had promised to advertisers.
As a result, the Australian TV network has dumped Evans.
A spokesperson has told Yahoo that the split was 'amicable' and Pete Evans is now pursuing his own endeavours.
The celebrity chef, who promotes a paleo diet on social media, has been in the news for all the wrong reasons recently.
He spruiked a $15,000 machine called a BioCharger NG, which is a 'subtle energy revitalisation platform'. Evans said said it can 'optimise and improve potential health, wellness and athletic performance' and even can be used to treat coronavirus.
More Like This
However, there was no evidence to suggest whatsoever that this can actually be beneficial for someone battling Covid-19.
The My Kitchen Rules co-host said in Instagram live post that the device is 'a pretty amazing tool', warning that it can 'take you down some rabbit holes' and would take him 'an hour or two to explain it'. He added that it has 'a thousand different recipes and a couple on there for Wuhan coronavirus'.
This guy just doesn't get it. Pete Evans is trying to sell a $15,000 fancy light machine to vulnerable and frightened people to protect them against #COVID_19.
He is not a doctor.
He is not a scientist.
He is a chef. pic.twitter.com/q6nWb3EojB
- AMA Media (@ama_media) April 10, 2020
Evans eventually was fined $25,000 for promoting the product in the way he did, with the Therapeutic Goods Administration (TGA) ruling the celebrity chef had 'no apparent foundation' for his claims.
The TGA issued a warning in March about praising products that can help with the coronavirus when there's not a mountain of evidence to support the claim.
"Criminal offence and civil penalty provisions apply to illegal advertising of therapeutic goods," the TGA statement said.
"Any claim that references COVID-19 is a restricted representation under therapeutic goods legislation, and is of significant concern to the TGA given the heightened public concern about the pandemic."
Evans hasn't spoken publicly about parting ways with Channel 7 and the network hasn't revealed whether My Kitchen Rules will be renewed for a 12th season. The show was revamped for this year, however the new format wasn't enough to get people tuning in, despite most people spending significantly more time at home due to the pandemic.
Featured Image Credit: Channel 7