Despite the fact many of us would rather slap Piers Morgan round the chops with a giant salmon, it seems some of you out there have actually been harbouring secret affections for the outspoken presenter.
So many, in fact, that he's been named the world's top secret crush - a back-handed compliment if ever there was one, but there's some flattery in there somewhere.
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In fact, Morgan's already bragging about the result, which came after Heat polled its readers to find out their top celebrity secret crushes.
"BREAKING NEWS: I have been voted @heatworld's Secret Crush 2019," Morgan tweeted.
The unlikely heartthrob went on to list the poor sods he'd beaten, writing: "Apparently by 'a landslide' & beating @Schofe @Lord_Sugar @antanddec @JeremyClarkson.
"My confidence in the British electorate has finally been restored. Thank you."
Accepting the award, the 53-year-old also said: "I'm a very modest guy by nature. I'll probably just tell millions and millions of people.
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"My particular thoughts at this difficult moment are with Lord Sugar who was one of the other people on the longlist. To be fair to him he's had a very massive crush on his face for quite some time from a 2-ton anvil that landed on it 50 years ago, rendering it such an abomination.
"I feel for Kanye West, poor old Kim Kardashian's woken up to the fact that more people fancy me than her husband, that's not a good morning for her."
Morgan's wife, Celia Walden, wasn't quite so convinced, saying: "People are weird."
His co-host, Susanna Reid, meanwhile, joked she 'wasn't surprised', as no one in their right mind 'would publicly declare they had a crush'.
The rest of the Good Morning Britain gang also discussed his victory on this morning's show, with Richard Arnold quipping: "If you're just waking up this morning, you're hiding under a big rock...get back under it because Piers is officially you're favourite crush!"
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Richard Madeley pointed out that 'secret' crushes usually mean people are 'ashamed' of their admirations, but Kate Garraway told the fellow presenters not to 'take this away from him'.
"He's had a lot on his plate," she joked.
"We've only just got over the National Television Awards. Happier place."
The rest of Heat's top 10 also featured Lee Mack, Declan Donnelly, Phillip Schofield, Dave Vitty, Ant McPartlin, Noel Fielding, James 'Arg' Argent, Harry Redknapp and Greg Davies.
Expanding it out to the top 25 also sees things get even weirder - like Thanos from the Avengers franchise weird, who came in at number 24.
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Strange times, indeed.
Featured Image Credit: PATopics: Entertainment, TV and Film, Celebrity, Piers Morgan
