Seth Rogen's weed company is so popular the site ended up crashing just hours after it launched in the US today (11 March).
Rogen's Houseplant site has proved to be in such high demand with eager customers that it went down shortly after it started trading.
Rogen, who lives in California where weed is legal for medicinal and recreational use, took to Twitter after the outage to apologise before joking he would need to learn to code to keep the site stable.
He wrote: "Well... we have underestimated you once again.
"Due to insane traffic we took the Houseplant site down temporarily while I learn to write code.
"I'm very sorry if you've been waiting. There's still a lot of products available!
"I will let you know as soon as it's up again."
The Pineapple Express star shared news of his new venture on Instagram earlier this month.
He told his 8.6 million followers: "Almost ten years I go, I envisioned having my own weed company. And today I can announce that my company Houseplant's weed will be available in California soon! Next week soon!"
Alongside the caption, Rogen himself appeared in a video in front of the upcoming product to say: "Hi, I'm Seth Rogen, and if you know anything about me at all, I'm going to assume it's that I really love weed.
"But what you probably don't know about me is that I've been working on my own weed company for the last ten years and we are finally ready to launch in America.
"It's called Houseplant and what we're doing is bringing you the best strains of weed that have been handpicked - and by that I mean hand-smoked - by me.
"It's just the weed that I love, that I want to be smoking, it comes in these adorable little tins. We have an orange one for Sativa, a purple one for Indica, and it even stacks."
Going into more detail about the range, he adds: "We have things like this block table lighter which is a table lighter with an ashtray for the lid.
"I lose my lighters all of f***ing time but not no more because this dude is hard to lose.
"This is just the beginning - this is honestly my life's work and I've never been more excited about anything. I hope you enjoy it."
Featured Image Credit: Instagram/@sethrogen