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He's known for walking women around on a lead, doesn't believe they should be able to do certain jobs and can't understand why men commit themselves into getting wed - even though he was once married himself (for 30 days).
Let us introduce you to Tony Toutouni, dubbed the 'King of Instagram', he admits that if people are going to judge him he may as well give them 'every tool' to do it with...
But the millionaire businessman insists that's just on Instagram, claiming that many people that get to know him end up befriending him and know that he wouldn't 'belittle or disrespect anyone'.
But when did he start living this lifestyle? Well, he got his first job at 16 working on an outdoor flea market - sounds pretty humble - which was when he realised he had a knack for selling things - whether that was his products, business or himself.
By the time he was 17 he was earning up to $100,000 (£77,000) a week so you'd think his parents would be proud. Quite the opposite actually.
Tony told LADbible: "When I was younger I lived a very average life, nothing special. I was actually a really good student, very good in school. I came from a very, very strict background.
"I just wanted to make money, I didn't really have a set mind as to what I wanted to do. I didn't want to grow up to become something I just knew I wanted to grow up to make a lot of money.
"They [parents] wouldn't allow me to have certain friends, they wanted me to study all the time, it was all about school and becoming a doctor or a lawyer, that was what they wanted me to do.
"My mum was a psychologist and my dad was a very well-known journalist. They wanted me to follow their footsteps which was having a very good education and a good career.
"My mother absolutely hates it [his lifestyle], she thinks it's the worst way to live in the world, she's a feminist, she's all about women empowerment. She wanted me to be married and have kids and so forth which is one of the reasons I did get married at one point."
Although it wasn't destined, Tony ended up getting hitched but found himself divorced less than a month later.
He said: "I've been married one time which was with the last one that I had. We were married for less than 30 days I believe. I did it mainly because my parents wanted me to get married, she was also pregnant, and that's why I married her. I was trying to please everyone except myself.
"We were on and off dating for near five years. I was really used to her, we had been together for so long, and I really at one point I tried so hard to be married to her I mean extremely hard, I was extremely loyal to her at one point. I really gave it everything that I had.
"But you know, it was extremely hard living with her. On my end I tried everything but it got to a point where I felt I'm dealing with someone who is just going to drive me insane.
"We were expecting a baby, we were married and then some time close to the time the baby was born we broke up again.
"When I saw my son the first time I was so much in love that I wanted to give everything up and try my very best to be with my son and the mother.
"I gave up everything for them, there was a point where I even shut down my Instagram and was going to live very humbly and do everything I could for my son.
"It got to a point where I said 'I'm going to lose my sanity so hard to keep this thing together' so I just walked away from it."
He shut down his Instagram account for his family's sake? How could he?
Now, he's taking a different outlook on life by doing his own thing.
"I did really care about what people thought at one point, I really don't anymore because I realised its either you have to think about yourself or constantly think about other people thinking 'what about you?'"
But what if his son disapproves of his antics in years to come? Well, that's something Tony simply can't get his head around.
He continued: "I don't understand how my son would not agree with the things that I'm doing because the things that I'm doing as a male, having fun, I wouldn't understand why any other male would not want to have fun.
"I want my son to live, ideally I want my son to be happy with whatever he does but I think my lifestyle makes me happy and it works for me.
"I don't understand why a lot of men commit themselves into what they're willing to commit themselves into for the woman that they're with because I believe this marriage thing is really such an outdated thing.
"Marriage was something you needed because it made sense for both parties. But when you're wealthy and can have everything in the world I just don't understand how marriage works for you. It doesn't make sense to me.
"If I met someone in the future, she would have to have the same thought process as myself and she would really have to have as much fun as I like to have, she would have to have no opinions against me and someone that won't argue with me.
"For me to want to be with someone, what I require in a woman is so far-fetched from what God makes a woman that I think there is no such person, it's like asking for a unicorn."
You might be wondering how he finds the women he ends up bedding and, more importantly, how the fuck does he get them on board with his shenanigans?
Simple: "I am a very non-shy person, I approach anyone very fast. When I go out to nightclubs, restaurants, gas stations, grocery stores, walking, if I see someone that's very attractive, I approach them and have a conversation with them."
Nothing better than backing yourself, is there?
He added: "There are some women that are very reserved, and I try not to tell them anything at all, I focus on just listening to what they have to say and play along with them, but I don't lie to them, I don't ever lie I just don't say things.
"Then there are some that I know are more playful, they're looking to party and so forth and they're the ones I'm very honest with right up front. When I'm honest with them I don't say 'hey, listen I wanna go home with you and take more girls home with you'.
"I don't do anything like that, I get them to hang out with me and have fun with me first for them to get to know me and for them to like me. Then I slowly, slowly open them up into some of the things I like to do.
"I like to party, I like to go out with people and, you know, I definitely like women that like other women." Sorry, no I didn't know... probably could have guessed though.
"I've been with nine girls at one time. Then there are days I've been with just one, it all depends. I see how things go and have no arrangements what so ever, I have never in my entire life ever paid a woman.
"No woman can ever come forward and say, 'this guy ever paid me'. I have never ever done that, in fact when I find out that that is the only reason a woman is around me, I get away from them extremely fast. As a man what drives me is the chase."
But what about his presence on social media. He calls himself a 'feminist supporter' and hashtags #me2 - you know the movement against sexual harassment and sexual assault...
But Tony says everything he puts out on Instagram is just to 'piss people off' and he's definitely not a feminist (in case you needed that to be confirmed).
He said: "Clearly saying I'm a feminist supporter was just being sarcastic. I don't mind a woman working, I don't mind a woman having a career, I'm not against that.
"I don't believe a woman should be a truck driver. I don't believe women should be able to do everything exactly the same as men should do, I just don't believe in that. I don't believe everything should be exactly equal for a man as a woman.
"I don't think a woman should be a bodybuilder and be as big as a man. There are so many different things. I don't stop people from doing what they want to do or get in their way.
"I'm not homophobic in any sort, I have a lot of gay friends, I have a lot of feminist friends, it's just there are certain things that I believe, those are just my own beliefs, I won't stop myself being a friend of someone for what they believe in.
"A lot of what they see on Instagram doesn't necessarily mean that's who I am but it's some things that I do to piss people off. When people realise that they become friends with me and not have that hate that they've had based on pictures.
"I don't like walking a woman on a leash, I don't enjoy that. I don't like to belittle a woman, I don't enjoy that. These are not things I do as an enjoyment. These are things I do to piss people off.
"In terms of social media a lot of people judge me in the beginning and for that reason it's making me want to rub it in their face even more, not necessarily because it's something that I do or makes me happy but rather I'm a fighter, I fight back.
"I would never want a woman to do something they don't want to do, I would never force a woman to do something they don't want to do.
"I do it to upset people. If people are going to judge me, I'm going to give them every tool to judge me the way they want. But anyone that knows me would laugh at the people that judge me because they know the way I am. "
And Tony says that it's not money that makes him happy: "Happiness is something within, I find ways to make myself happy.
"I might not be able to have as many girls or as good-looking girls, I might not have the best cars but with what I have I will make myself happy - that I know."
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