Baldness: whether your hair has fallen out already, you're thinning from the front or your male ancestors suffered - it's a worry for many LADs. Let us introduce you to Paul Bowen, he himself has lost some of his hair but embraces it - even though he also hides it by wearing a wig, and a bloody deceptive one at that.
Since going viral after his video was posted on LADbible, Paul has now appeared on First Dates Hotel in a bid to find himself a lady friend.
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The 28-year-old pastry entrepreneur (what a job) from Lancashire spilled the beans to his date, Kimmie, 30, from Manchester.
He did this either because he's an open kinda guy, or because the video had 15 million views and his chances of being recognised were pretty high.
The date started with Kimmie boasting about her 'all natural' hair (awkward times ahead) and in response Paul nervously revealed that he was wearing a wig.
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"There's like, something I've got to admit," he started. "Shall I just tell you now because, like, just sort of get it over with now?
"So my hair, is, is a wig."
Kimmie seemed absolutely gobsmacked.
Paul continued: "So like 20 years old, it was pretty much gone. So I went to this clinic and said 'I'm thinking about a hair transplant'.
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"And he was like 'yeah, sorry Paul, you're too late for a hair transplant - it's too far gone. The only thing for you is a no-surgical hair piece'.
"And I just went 'a fucking wig?'."
Doggy day care assistant Kimmie seemed pretty smitten, explaining to Paul that he suited a bald head as well as with hair.
He later said in his piece to camera that having no hair does matter, even though people will say it doesn't.
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Adding: "You put a fancy shirt on, but there's always something missing. I was actually at a bar and I'd had a chat with this girl.
"I said to get her a drink, she took my drink. At he end of the night [I said] 'can I get your number' and she said 'no, I don't date bald people'. And it was like 'owww'."
During the date he opened up saying: "I think people honestly think that lads don't suffer with looks and I think girls expect this six foot five, tall, dark, handsome - meanwhile I'm like 'alright'."
According to the MailOnline, Kimmie said afterwards: "I appreciated how honest you were straight away about your baldness, it's how you should be, it was nice.
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"Not a lot of people are like that nowadays. You were really brave to be honest."
Although the pair got along, it looks like they've continued their journey as friends. Good look in your search for love, guys.
Featured Image Credit: First Dates Hotel/Channel 4Topics: bald, Entertainment, TV and Film, Date