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It's being billed as the 'next saga in the Harry Potter series'. Harry Potter and the Cursed child has broken records before it has even been released.
The eagerly awaited script is sending super fans into a meltdown as it already breaks records on presales alone and the power of the super fans strikes again.
Lock up your sons and daughters, at midnight on July 31, it's all going to kick off, again. Another Harry Potter launch means another group of super fans will gather like crackheads waiting to get their fix.
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In both book and play form, fans will finally reveal the events that happen when the much-loved fictional hero's son attends Hogwarts.
The two-part play isn't written by J.K. Rowling. Instead Skin's play writer, Jack Thorne, has taken inspiration from a story by the author. According to the plot, Jamie Parker, Noma Dumezweni and Paul Thornley will lead the cast as Harry, Hermione and Ron, as part of a 42-strong Company.
Harry Potter and the Cursed Child, currently in previews, will open in London's West End on July 30 before the script goes on sale on midnight 31 July.
Book retailer Barnes & Noble is certainly reaping in the benefits. The US company, which allegedly lost nearly $3 Billion in its most recent reported quarter, is expecting the book to work miracles. "We are expecting it to be our biggest selling book of the year," said Mary Amicucci, Chief Merchandising Officer at Barnes & Noble, in a recent press release.
Amazon, too, expects big things from the book. This weekend, the company reported that in both print and ebook form, the book was the top preorder of the year.
Could the play do the same to British theatre as the concept did to British fiction? Only one way to find out. Release the super fans!
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Words: Hamish Kilburn
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