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Jeremy Clarkson Reveals Rejected Names For New Amazon Prime Show

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Jeremy Clarkson Reveals Rejected Names For New Amazon Prime Show

We're getting closer to the return of Clarkson, Hammond and May, but the former Top Gear hosts still haven't even come up with a name for their new show.

In his column for the Sunday Times, Clarkson revealed that he's struggling to come up with a name for the show because his suggestions keep being ruled out by legal advisors.

"I spend at least six hours a day in my office - which is insured and smoke-free and resplendent with potted plants - sucking creatively on a corporate Biro as I wait for the daily 3pm 'Anything yet?' phone call from Amazon in Los Angeles.

"Every morning, I'd make a £7,000 call to the lawyer with an idea, and every afternoon I'd get a £7,000 reply saying the name was already in use by someone in New Zealand or France or Ukraine. Prime Torque. Autonation. Skid Mark. Everything was a no-no."


Even his preferred title, Gear Knobs, was rejected because the BBC wouldn't be too happy with the word 'gear' being used.

"We thought it was amusing and hurriedly we put in another £7,000 call to the lawyer," he said.

"She said the trademark was available, but it would be an unwise idea, owing to the laws surrounding intellectual property.


"In short, the BBC not only owns the rights to the Stig and the Star in a Reasonably Priced Car and the Cool Wall, but also to any name that is remotely similar to Top Gear.

"It can't even be a minor play on the words Top or Gear. Oh, and it had to be a name that was liked by me, our producer, Hammond, Eeyore and a billionaire in Seattle."

The trio's new Amazon Prime series is set to begin in the autumn.


But if the presenters don't hurry up naming the show, we could have another RRS Boaty McBoatface scenario on our hands.

Words by Liam Bond

Topics: amazon prime, Jeremy Clarkson

Liam Bond
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