When 50 Cent began his career, he never thought that he'd look up at his name as a financial target.
The rapper, real name Curtis Jackson, was once one of the most valuable names in pop music, with 30 million albums sold worldwide, a Hollywood acting career and a business empire that took in clothing, water, film production and countless other investments, with an all-in personal wealth estimated at $155 million.
This was all before Fiddy's stock plummeted: in 2015, he was forced to declare bankruptcy with estimated debts of $32 million.
The now 42-year-old has a plan to get back to the top: and it involves licensing his name, creating new TV shows and even Bitcoin.
In fact, the rapper has inadvertently become a Bitcoin millionaire after allowing fans to get a copy of his 2014 album Animal Ambition using the cryptocurrentcy, a move which earned him around 700 Bitcoins - peanuts back then, but now almost £6 million after the recent surge in value.
"Not Bad for a kid from South Side, I'm so proud of me. LOL," he posted on Instagram after discovering his unknown wealth.
On top of his accidental financial success, 50 Cent has now moved to lock in some more endorsements, particular for TV shows based on his existing brands.
He's got the rights to 'Get Rich or Die Tryin', his debut album and subsequent film, as well as 'Hustler's Ambition', a single from the official soundtrack of the aforementioned movie.
I'm not a telly expert - unless you want to talk Simpsons, in which case hit me up - but trademarking the names and rights suggests to me that Mr Jackson thinks that a show about his songs is a thing that might happen.
In fairness to Fiddy, it's something that has paid off for him in the past. His previous foray into the small screen was Power, which he produced and starred in to great effect: it was a huge hit for US TV network Starz and is now into its fifth season.
It's the most watched show on Starz and they've wasted no time in signing him up to an 8 figure sum to create more content for them before the end of next year.
I guess that when you start with nothing, go up to $150 million and down to $-32 million, getting back into the black isn't as hard as it is to get a million plus TV show in the first place.
That's what's holding me back for sure.