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Sky Atlantic has announced it will be having a total social media blackout to try and prevent Game of Thrones fans from being disappointed by spoilers for the last ever episode, which airs at 2am tonight and then again at 9pm tomorrow.
Addressing a statement to 'all our Thrones fans', Sky Atlantic said: "It has been an amazing ride over the last eight seasons. We have lived and loved every moment with you, but our watch will end soon.
"At 2am the final ever episode airs. We know that not all of you can stay up to watch live, and want you to enjoy that moment in your own time.
"We're stepping away from social media from midnight for 24 hours and suspending our accounts on Twitter, Instagram and Facebook.
"Please, no spoilers."
The message was signed off with the slogan 'Valar Dohaeris', which is a Valyrian saying meaning 'all men must serve'.
Zai Bennett, Sky Director of Programmes, said in a statement: "If you're planning to use social media on Monday you'll have to be stealthier than Arya creeping into the godswood to avoid spoiling the ending of Thrones.
"We'll be doing our bit to let fans enjoy the final episode in peace, but if you're not tuning in at 2am, your best bet is to turn off notifications and have a social vacation until you've caught up!"
Of course, it's tricky to know what the etiquette surrounding spoilers is. Obviously, the general consensus is 'just don't be a dick', but that in itself can be a tricky concept.
How long should you wait before you can openly discuss what's happened without ruining it for people on the other side of the office who can hear more than you realise? What if it's been three days since the finale aired and they haven't seen it? Surely that's their own sodding fault?
Well, according to Matt Zoller Seitz, editor-in-chief of RogerEbert.com, you've just got to use your common sense, as people have different time frames that they're working with.
According to Seitz, courtesy of an interview with CNN Money, if you want to discuss something on TV - like the final Game of Thrones episode, for example - then the realistic and most polite time to hold onto your thoughts is 48 hours.
Seitz explained that, ultimately, the onus is on the 'spoilee' to avoid potential spoilers, saying: "I think some minimal consideration is due to a person who has not yet watched the thing that you are preparing to discuss on social media."
He added: "But at the same time, I think the responsibility primarily falls upon the spoilee. You know how social media works."
If in doubt, perhaps take Sky Atlantic's approach and go on a bit of a social media blackout.
But basically it boils down to what we said earlier: just don't be a dick.
Game of Thrones concludes on Sky Atlantic at 2am on Monday 20 May, then repeats in the UK and Ireland at 9pm that same day.
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