Ahh reality TV stars, the bottom feeders of the entertainment world. Except I'm A Celeb and Strictly, they're undeniably entertaining.
Everything else though - utter trash.
Life is short, there are a million better things to do than watch relatives of famous people doing something ball-achingly dull. You're better than that.
Except some people aren't. There's a reason reality TV is still a thing and that's because people still watch it.
In a recent study conducted for the journal, Psychology of Popular Media Culture, 565 TV viewers were asked to fill in a questionnaire about narcissism.
Narcissism is characterised by vain, grandiose behaviour and a lack of empathy for others.
The respondents who watched a lot of TV scored higher for narcissism, and those who watched a lot of reality TV scored even higher.
People who liked news shows tended to score a bit lower.
'Interestingly, preference for news was negatively related to narcissism,' the researchers wrote.
I guess that's because those who watch the news are too busy being miserable about the world they live in to worry about themselves.
Words by Matthew Cooper