​'Whisper Porn' Experiment Leaves Holly And Phil Feeling Awkward

Holly Willoughby and Philip Schofield had a bit of an awkward day at work today when they became the guinea pigs for a slightly baffling 'whisper porn' experiment on This Morning.

On the show they met with sensory creator Emma Smith, who has thousands of followers on YouTube with her ASMR (autonomous sensory meridian response) method - which she believes can help with insomnia, stress and anxiety.

ASMR, dubbed on the programme as 'whisper porn', involves people listening to soothing sounds or experiencing simple yet engaging movements.

Emma gave the presenters their very own demo, talking them through a variety of ways in which the technique can work - starting off by stroking the pair's backs and saying they should experience a pleasant tingle.

Holly said she was left feeling more tickled than tingly, which clearly set the tone for her giggly, slightly embarrassed reaction throughout the segment.

Viewers were left as unconvinced as they were, too:

Emma also handed Holly and Phil a packet of tissues, and told them to rustle it to make a noise - a sound that has been apparently proven to send people to sleep. The duo said it had the opposite effect, as they looked at their guest, completely perplexed.

She also made them run their fingers through uncooked rice and coffee beans and listen to her soft whispering.

Emma did have a bit of a breakthrough with a soft makeup brush, which she stroked along Philip's face. He said it felt 'not unpleasant', which compared to the previous methods seemed like a glowing report.

However, Holly, clearly unconvinced, chipped in: "But doesn't that just feel like you are in make-up before the show?"

The same phenomenon was also discussed earlier in the week on Loose Women, where the panel were shown videos of high profile stars like Eva Longoria and Kate Hudson giving it a go, creating their own videos to drift over to the land of nod.