You Can Make Bear Grylls Eat Poo In Netflix's Interactive New Show
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Make Bear Grylls eat poo, you say? Tell me more...
But how did Bear find himself in this situation? Well, firstly, we should say that if you decide to do something which places your fate in the hands of the general public, you should probably be prepared for the worst outcome.
That's because humans have this thing where they like to see another person suffer. Just think of shows like I'm A Celebrity... Get Me Out Of Here! and Big Brother - and let's not forget the incomparable joy you can experience when someone messes up a cake on The Great British Bake Off.
With this in mind, it was probably a really bad idea for Bear Grylls to sign himself up to Netflix's new interactive series You vs Wild. Or, depending on how you look at it, maybe he was the perfect match...
We can't say we were really all that surprised to learn that, on this new programme (which is available on the streaming service now), one of the decisions the viewer has to make is whether he should search for food or eat bear poo.
No-brainer, this, isn't it?
The series will take on the same format that Black Mirror's Bandersnatch does, meaning that the audience has to choose the option for the 'character' - or in this case, Bear Grylls, the adventurer himself.
In the poo-eating instance, it's pretty obvious that everyone is going to choose the inevitable, and he asks the camera: "How did I know you were going to pick this option?"
You got yourself into this mess, Bear. You can get yourself out of it, mate.
You vs Wild is comprised of eight episodes and puts the viewer in charge of making the crucial decisions along Bear's quest: go left or right, stay still or run away, pitch your tent or hollow out a camel and sleep inside it...
The star made his name through his survival TV shows, in which he uses his wealth of knowledge and skills to get by in brutal environments.
The key difference here is that you are responsible for making those big decisions - even though it's fair to say you personally would have no clue what to do when surrounded by wolves or dangling above a ravine.
But obviously, every outcome is prerecorded, so there is a limit to just how much you can fuck over Bear.
Evidently, he survived the making of the programme, as he announced his excitement about the series in a tweet. Was that a spoiler?