With the overwhelming success of Pokemon GO it would be a smart move for other huge brands to discuss marketing games with a similar approach.
Well, it appears Niantic, who developed the game, are already thinking about Game of Thrones.
Archit Bhargava, one of the game's product marketers, revealed this in a hugely in-depth interview with Gamespot. He mentions that Niantic also have another game titled Ingress and how he's not worried that one might have an impact on the performance of the other.
In fact, he wants as many as possible. He said: "We're not that worried about the effect that each game might have on the other, but what we're hoping is that, with both these games, the overall pie of real world games will increase.
"There could be a board game you could make in the real world where people are capturing locations like Risk or something. My personal fantasy is like a Game of Thrones game where Westeros is mapped out on Earth and you join House Stark or whatever."
Now, now, in 2016 you can't just drop comments like that and expect people not to latch onto them.
How would something like this work? Well, maybe you could declare your banners to a certain house and then just travel city centres looking for people from House Lannister to fight while shouting 'Cersei shags her brother because she's a wrongun.'
In reality, nothing will probably come of this but it's certainly a tasty idea.
Words by Matthew Cooper
Lead Image Credit: HBO
Topics: Game of Thrones