Much is made about the moment a husband-to-be first sees his bride's wedding dress, and for many this is a poignant moment they will cherish forever.
For one groom from Kentucky, this milestone certainly took his breath away. But not for the reasons you might expect.
Jokester bride Megan Martin decided to pull a daft prank on her future husband Logan Martin for their 'first look' wedding photos by sending his best man down the aisle in her place, with the good-humoured bloke dressed up to the nines in a gleaming white wedding gown.
Best man Ryan Sowder was reportedly only to happy to say 'I do' to the daft prank, telling Fox News: "When Megan asked me to do this prank on Logan there was no way I could turn it down."
Logan was caught completely by surprise, and the resulting images of his shocked reaction are genuinely hilarious.
He said: "I was building with anticipation the whole time I was outside waiting for Megan.
"When I turned around and saw Ryan, I couldn't help but to double over with laughter. Seeing your best man in a wedding dress is not a situation you can be prepared for. I was completely shocked."
The two friends can be seen sharing a big belly laugh in the series of photographs, with Ryan placing his hands over his heart like a true bride in love.
Although the sight of his muscly mate in a pretty dress probably wasn't exactly the dreamy vision Logan had been anticipating, he had to admit his best man made the look his own.
Speaking with Fox News, Logan jested: "All-in-all, I think he wore the dress well."
The pics were snapped by photographer Kristina Herman, the owner and lead photographer at K Herman Photography.
She appeared to have had great fun working on the one-of-a-kind photo-shoot, enthusing: "It was awesome!"
After the prank wrapped up, Logan finally got to see the real Megan, who looked absolutely dazzling in a gorgeous lace gown.
The pair tied the knot in a beautiful outdoor ceremony in Kentucky on 19 July. No doubt their silly sense of humour will put them in good stead for a very happy marriage.
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