James Blunt claims that he is trying to ‘cancel himself’ by being as savage as possible on Twitter, and knows he’s got a good one whenever his wife asks him why on earth he’d say something like that publicly.
Of course, Blunt is busy boy at the minute – he’s got a new album out, as well as a stadium tour and a TV show called Beer Masters on Amazon Prime – but he’s still got time to fire out some put-downs to random people online, too.
Blunt’s Twitter escapades are almost as famous as his music at this point, and if you’ve not had a look through them all, you should probably get involved, because they’re a treat.
Now, the man famous for singing ‘You’re Beautiful’ and ‘Goodbye My Lover’ is well aware that his music is not for everyone, and says he’s ‘really cool with that’ and takes the positives rather than the negatives.
However, some of those people expressing negative sentiments towards him end up getting more than they bargained for as he’s one of the few big stars that is willing to give a bit back, too.
“I seemed to focus on that one negative thing that I found online, and that person didn’t even make the effort to buy a ticket and get in a venue and shout about how much they dislike my music, they just sat at home and posted on their phone,” he said.
“They made no effort whatsoever, and yet I’ve still focused on that rather than the tens of thousands that came to the show.
“It’s human nature, and that’s why I laugh at myself on Twitter for doing that, and I’m very happy to take the p**s out of it because I’m actually really lucky to be in with a job and a few million copies sold of various albums.”
So why bother clapping back at these people in the first instance? Surely you’d just sit around and count the dough whilst others scream into the abyss, right?
“Because it’s fun,” he responded.
It seems she has bad taste in most things. https://t.co/an8Aawg68i— James Blunt (@JamesBlunt) September 18, 2021
“What’s the point of Twitter [apart from that]?
“The record label called me up and said ‘you’ve got to join this platform’ because they think it’s going to sell more albums,
“I don’t think being on Twitter is going to sell me more albums.
“You might as well just enjoy it.”
On his worst efforts, he said: “They’re appalling most of them, they’re really disgusting.
“My wife shakes her head at me whenever I’m about to press send and that’s when I know it’s a good one.
“The only ones I remember are really disgusting ones like when someone wrote ‘James Blunt is my guilty pleasure’ and I responded ‘mine’s anal’.”
That’s the sort of behaviour that might worry some people, especially his management, but it’s not a massive deal for Blunt, who seems both by name as by nature.
“I think we live in a very nervous world, where we’re always worried about offending people and people are so easily offended,” he said.
“The subject matter of mine who I give the most grief to is myself, and I’m hopefully only laughing at myself as much as the person I’m replying to.
“I’m trying to cancel myself, it’s about time. That’s really the aim.”
Well, his strategy hasn’t paid off just yet, and you can catch James Blunt on his world tour in 2022, as well buy as new album The Stars Beneath My Feet, which is out now.
Furthermore, in his capacity as pub owner and beer drinker, Blunt is currently the host of beer-brewing competition show Beer Masters on Amazon Prime Video.