Bumble has hit back at Married at First Sight's Dean Wells after he seemed to complain about the dating app's choice to ban those who body shame other users.
When the dating app implemented the new rule last month, the reality TV villain claimed the widely-praised move to stamp out gross behaviour was, somehow, an attack on free speech.
"Aaand yet another example of our freedoms being taken away one by one," he wrote at the time.
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"Little by little our right to say, think and do whatever we want is being eroded. We've just had movies, tv shows censored, people kicked off Twitter, people kicked off all kinds of platforms for saying the wrong thing.
"We don't need more restrictions on what we can and can't say. This is not China, this is a free country. You should be able to say whatever the hell you want," he wrote.
Look, there are many hills to die on in life, but vehemently defending your right to shame women if they don't meet your personal standards of beauty is...certainly a choice.
Not willing to cop such comments lying down, Bumble has penned a response on their website under the title 'An Open Letter To Dean Wells, From Bumble', where they pretty much drag him and the misogynistic comments to hell and back.
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"We read that you slammed these rules as a violation of your freedom of speech - in fact, you claimed that the right to 'say, think, and do whatever we want is being eroded,'" Bumble wrote.
"We reject the idea that it's acceptable to say someone is too fat, too thin, too tall, too short, or whatever your complaint might be.
"You're not entitled to make unsolicited comments to someone about their body just because it doesn't meet your standards.
"You don't have the right to make someone feel undesirable because you don't find them attractive. But we do have the right to ban you from our platform if you do.
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"From the earliest of ages, people across the gender spectrum, but particularly women, are taught to feel embarrassed and ashamed of their bodies.
"The pressure to look a certain way starts young, and unsolicited comments about weight, height, body hair, or skin can cause damage that lasts a lifetime."
They then go in for the kill with: "So next time you meet someone new and you don't find them attractive, move on.
"Keep your personal opinions about their body to yourself. Not sure if a comment about someone's body might be welcome? Just find something else to talk about."
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Bravo, Bumble. Bravo.
Featured Image Credit: NineTopics: TV and Film, Australia