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The bloke who brought us the iconic comedy series Entourage is cooking up his next hit.
Rob Weiss is seizing on the world's obsession with cryptocurrency and will be creating a new TV show all about the digital wallet.
It's going to be called HODL, which is a phrase often used by people who trade in crypto and means Hold On For Dear Life.
Whenever digital coins go through soul-crushing crashes, online communities dedicated to crypto encourage users not to sell off their assets as they lose money.
Instead, they're encouraged to hold on for dear life and wait until it bounces back.
Weiss has teamed up with Beacon Pictures, Satoshi Nakamoto Productions, and the MAP Group to create the 10-part comedy series.
The Entourage writer will direct multiple episodes of the series as well as help produce it. Not only will it dive into the world of cryptocurrencies, but it will be wholly financed by it.
According to Deadline, the series will focus on a young tech founder called Mel as 'she launches a token named after her best friend Aveer (who disappeared)'.
Mel and her 'squad of misfits' overcome enemies, centralised powers and Fear Uncertainty Doubt in order to bring Mel's vision for the Aveer token to fruition.
The team will comprise of Elvis the crypto-anarchist, Bear the Lambo-bro, DiNo the digital nomad, Liberty the opensource purist, and Satoshi; so essentially all the crypto stereotypes imaginable.
Rob Weiss said about the project: "When I read the Hold On for Dear Life pilot, I felt as if I had been transported into a fresh and unique universe where characters spoke about money in a whole new language.
"The world of currency is rapidly changing, and Hold On for Dear Life will both illuminate and entertain at the same time."
But to up the ante, there will also be real-world crypto icons who will make cameos. We'll get to see tech billionaire Tim Draper, investor Jeremy Gardner, and blockchain company Sense's Crystal Rose.
Casting directors are no looking to find their Mel and her crew of misfits.
Beacon Pictures' Mark Pennell, who will serve as executive producer said: "Crypto is about community. The show is an extension of that community.
"So, we embraced the innovation by creating an opportunity for crypto entrepreneurs to participate in a show that reflects many of their own stories."
"As far as I know, this is the first mainstream TV show to be financed by Bitcoin and Ethereum."
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