Kylie Jenner has again found herself at the centre of blackfishing accusations.
The former reality TV star turned businesswoman uploaded a story to her Instagram last week and it showed her sitting in a car with pink interior.
All the pregnant mum of one does in the short clip is stare at the camera and then point her phone on her body.
Despite its short length, the clip has now attracted loads of angry messages accusing Kylie of trying to be black.
Blackfishing is when a white person takes on black cultural references in order to appear 'cool'. That can come in the form of the way they dress, wear their hair, speak with an accent or, in this case, have their skin tanned.
Many fans weren't happy with how dark Kylie's skin was in her Instagram story and have since called her out.
One person wrote: "Can we start gate keeping black culture more cause I don't have the option to take my skin on and off so I don't think she should either."
Another added: "So she doing black face and people just posting like its all good? Are we in the 60s again?"
A user thought they were looking at a video of Beyoncé before they realised it was Kylie Jenner.
This isn't the first time Kylie has been called out for blackfishing or cultural appropriation.
In March last year, the youngest member of the Kardashian-Jenner empire posted a photo of her in a green jumpsuit and her face was looking noticeably darker.
Many people, again, did a double take thinking it was Beyoncé because of the skin tone and the wavy brown hair that the Lemonade artist has.
One fan begged Kylie to have a look at what she was doing and make a change.
"This is literally blackface and the fact that this has become normal among non-Black women is so f**king racist and annoying," they wrote. "I want this trend of stereotyping, mocking, literally stealing faces from and stealing businesses from Black women to end."
Two months earlier, she was also criticised for sporting bleach blonde hair with twist braids at a New Year's Eve party because it's a hairstyle associated with black culture.
Kylie never mentioned the backlash from the two incidents in 2020 and she hasn't commented on the latest outpouring of outrage.
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