Kylie Jenner has been slammed for promoting her makeup brand's Halloween special using a fairly eye-grabbing method.
The reality star turned business mogul was sitting naked and covered in what looked like fake blood for the advert.
She had also been covered in deep-looking gash wounds to amp up the message.
Her Kylie Cosmetics' KYLIE X NIGHTMARE ON ELM STREET range is dropping soon and while there were plenty of people who praised the pregnant celebrity, there were many who thought the ad was too graphic.
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One person called it 'low key disturbing', while another asked 'what satanic s**t is this?'
"This is not cool. Some people are actually hurt by knives and violence. Why are you making this sexy? Not okay," wrote one user.
Another fan added: "Like why is a tragic murder looking scene supposed to be sexy... I'm sure police officers who've responded to calls that looked like this don't think it's very cute *barf*."
A third said: "The fact that you find this appealing is whats actually horrifying. Repent."
Many also took issue with the idea that she is pregnant and drenched in blood, which some suggest is triggering for people who have had a miscarriage.
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What's even more bizarre is that while she was promoting the makeup on her face, the post to Instagram featured a second photo that was just a close up of her bloodied body.
The makeup line comes with Lip Shine Lacquer Set, Lip & Cheek Jelly Stain, Pressed Powder Palette, and Kylashes. So, why the star would focus on her naked body is confusing some fans.
Obviously considering it's a Halloween makeup line that is connected to the iconic slasher film A Nightmare on Elm Street you would expect some blood, however some of her followers believe she's gone way too far to push the message.
Featured Image Credit: Kylie Jenner/InstagramTopics: Entertainment, Celebrity, Kylie Jenner