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Hungarian legend András Arató found fame after he was turned into a meme for his seemingly pained smiling expression.
All he was doing was posing for stock photos and was doing his best to look natural. However, people picked up on his facial expressions and he's since become one of the most recognisable memes on the internet.
Arató is now cashing in on his fame through the video shoutout platform Cameo. The platform allows fans to pay a fee set in order to have a celebrity send a video shout-out to someone of your choosing.
For your own personal shout-out from the 74-year-old meme lord, it'll set you back $100.
The perfect Christmas gift, we think.
It's not the only way the internet sensation has embraced his popularity, having hosted a TEDx Talk in Kyiv, Ukraine, in 2018 about waking up to discover he was a 'meme-hero'.
"Nine years ago, I did a reverse image search on a photograph of me and was shocked to discover it had become a meme," Arató wrote in a piece for The Guardian.
"People online thought my smile, combined with the look in my eyes, seemed terribly sad. They were calling me 'Hide the Pain Harold'.
"The photo came from a shoot I'd done a year earlier when I was still working as an electrical engineer," he added.
"A professional photographer had got in touch after seeing my holiday photographs on Facebook. He said he was seeking someone like me to be in some stock images."
The images would soon be recognised across the world, with the meme becoming so popular that it was even dubbed 'meme of the decade' by image-hosting site Imgur.
"We asked Imgurians to decide, once and for all, which meme was their favourite meme from the 2010s," the company wrote in a blog post.
"From 2,000 nominations, the top 10 were selected to battle it out in the final round. A total of 54,768 votes were cast in 72 hours by Imgurians. It was a close race, but we're proud to announce Imgur's Meme of the Decade is... Hide the Pain Harold.
"Hide the Pain Harold represents a deep-seated emotion, a quiet dread, or existential anguish that resides in all of us."
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