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Nike's latest marketing campaign continues to provoke all manner of outraged, fiery responses from some members of the American public.
And now 50 Cent has chimed in with his own signature caustic take on the situation - and he's dragging Kanye West in the process.
On Instagram, Fiddy shared a piss take of Nike's latest advert which features a black and white portrait of American football quarterback Colin Kaepernick.
The Nike ad is emblazoned with the statement: "Believe in something. Even if it means sacrificing everything."
In Fiddy's version of the advert, however, a black and white portrait of Yeezy is shown accompanied by West's controversial 'Slavery is a choice' quote made earlier this year.
The hip-hop star, occasional actor, and expert internet troll captioned the image by joking that it's a rival 'Adidas campaign'.
He also stepped up and defended West (sorta) amidst all the ribbing and said "Nah Yeezy be saying some bullshit but he still ours meaning Hip Hop. I like this too not what he says but what he is."
In May, West came under fire for suggesting that 400 years of slavery was 'a choice' in a TMZ video interview that resulted in an intense confrontation.
The rapper said: "For 400 years? That sounds like a choice. You was there for 400 years and it's all of y'all."
In an attempt to quell the subsequent uproar West later took to Twitter to clarify his statements.
He wrote: "To make myself clear ... of course I know that slaves did not get shackled and put on a boat by free will.
"My point is for us to have stayed in that position even though numbers were on our side means that we were mentally enslaved."
Earlier this week, Nike unveiled their new ad campaign which immediately prompted backlash from some consumers objecting to Nike's association with Kaepernick.
The American football quarterback sparked outrage after he knelt during the national anthem in a protest against racism.
As a result, some folk have chosen to demonstrate their own form of protest against the company and the adverts by burning all of their beloved Nike items on camera.
I mean, the company already has your money for those threads and trainers, but sure. Burn the shit out of it all.
The day before his roast of Yeezy, 50 Cent shared his approval for the Nike advert.
Posting the marketing image on his Instagram, he said "This is the BEST NIKE campaign ever. What a statement, I can dig it man I like this."
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