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Ed Sheeran has responded to Marcus Rashford's initiative in trying to get kids fed during the school holidays by opening up his Notting Hill restaurant and offering breakfast to any child that qualifies for free school meals.
Sheeran is the owner of the West London Bistro Bertie Blossoms, and the Portobello Road venue has become the latest of hundreds of restaurants, pubs and hospitality venues to throw open their doors to provide food to children who are less fortunate.
This comes after the government voted against extending free school meals over the half-term holidays.
Rashford, who was himself a recipient of free school meals, has tirelessly implored the government to think of the children who can't get a hot meal each day, but so far has been unsuccessful.
Sharing the news of his involvement to the restaurant's official Instagram page, 29-year-old singer Sheeran wrote: "In these difficult times, Bertie's want to offer anyone who is normally entitled to a free school meal or who is struggling in these strange times, a hot breakfast.
"Drop in between 9am-11am tomorrow or 8am-11am for the rest of the week and we'll be offering a hot breakfast, fruit and a hot or cold drink to kids - no questions asked.
"Either eat-in or take-out. We are with you, we are behind you and we love you! Spread the word."
A petition started by Manchester United striker Rashford - who scored a hattrick against RB Leipzig on Wednesday evening (28 October) - has so far gathered more than one million signatures.
Rashford has hailed the business owners of Britain who have been showing their community spirit and compassion to make sure that no child has to go hungry.
Posting on Twitter, the 22-year-old wrote: "To all the local business owners, to the food bank volunteers, to the teachers, to the carers, to the campaigners, this is your moment.
"Our children have felt the warmth and the compassion of their community and I am grateful beyond words.
"We have proved that even when we have little, we still have something to give. I am truly humbled by what I have witnessed over the last couple of days, I couldn't be prouder to call Britain my home, and to call football my profession.
"To all of you climbing into bed tonight after a hard day supporting our most needy, I salute you. You are the real superstars. I'm in awe of you all. Thank you."
He also encouraged people to continue signing the petition, adding: "Let's take a second to remember that a lot of families in need will not have access to the internet.
"They can't sign petitions or scroll down my Twitter. Their voices cannot be heard so we have to use ours to communicate on all of this amazing local help."
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