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Kasabian Release Ground-Breaking Music Video For New Single

Kasabian Release Ground-Breaking Music Video For New Single

'Are You Ready For Action?'

Mark McGowan

Mark McGowan

Kasabian recently reintroduced themselves to the music scene with the first single from their new album, For Crying Out Loud, with the hit 'You're In Love With A Psycho'.

The LADs from Leicester aren't letting up, either, as they've released their latest single, 'Are You Ready For Action?', with a never-before-seen real-time music video, in association with LADbible.

The video is co-directed by Aitor Throup, the designer and art-director for For Crying Out Loud, and Sing J Lee. It was filmed live and shot in one continuous take, and then streamed across both LADbible's and Kasabian's Facebook pages.

The concept challenges the existing structure of current music video production, and re-writes the rules known in the music and film industries.

"The beauty and magic of this video will be the fact that all outfit changes and camera moves will happen live," Serge, Kasabian's guitarist and songwriter, said. "We wanted to nail it, but we are also excited about the mistakes."

Filmed in a secret East London location, the video follows Sergio and lead singer Tom Meighan in a hazy nightclub setting in front of a crowd of onlookers which seem to be from their past, with elements of the band's performance improvised live.

For Crying Out Loud has already been released to rave reviews from critics, putting them in good stead for their headline slots at Reading and Leeds Festivals and TRNSMT.

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Topics: Music