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Fred Durst has shared a photo of his new 'rebrand' and people have a lot to say.
The Limp Bizkit frontman posted a snap of himself on Instagram sporting longer, lighter hair and an incredible handlebar moustache.
The photo shows Durst looking a million miles away from the usual backwards baseball cap and goatee combo we're all used to.
Fifty-year-old Durst has deleted all the other images off his Instagram page and now just has this shot of him looking a bit like your mate's step-dad alongside the caption: "Thinking about you 70." Mysterious.
His bio, on both Instagram and Twitter, reads: "You're confused? Classic."
And it's fair to say fans are pretty confused with plenty of people flocking to social media to comment on the singer's new look.
One person said: "Don't think I've ever seen this man without a ball cap on. Until now."
Another joked: "This actually hurts my soul."
Someone else said: "I never felt old until I saw a picture of Fred Durst with grey hair."
While a bunch of people were quick to compare him to various other people, including David Spade, Chris Jericho and Julian Assange... as well as the rather more abstract someone who 'featured on a Wall Street Journal cover story about losing his fracking job'.
Some questioned if the photo was even the real Durst, while another bloke succinctly summed the whole thing up by posting: "This is f***ing me up."
It's not clear if the 'rebrand' is for a new project or if the rocker is just heading into a new stage in his life, but other way it's certainly made a big impression.
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