Rapper Travis Scott arrived for his Super Bowl performance in style - specifically, in a burning ball of fire.
But even with the CGI meteorite stunt (and Adam Levine's awkward 'dad-dancing'), fans were left talking about another element of his appearance: the extensive censoring.
Adam Levine tryna dance next to Travis Scott is PEAK white dad :skull::skull::skull::skull: pic.twitter.com/2bPS9RHecT
- Tyler Conway (@jtylerconway) February 4, 2019
It seems many of Scott's lyrics are a bit too explicit for the Super Bowl, which saw families across America and beyond tune in for the legendary half-time show, where he was performing alongside Maroon 5.
While some people initially thought broadcaster CBS was having technical difficulties, it soon transpired that it was more likely that the sound was being intentionally cut out to censor lyrics.
Viewers were taking to social media to flag that CBS had had to censor so much of Scott's rapping, that it felt as though 'half' of it was bleeped - prompting some to even ask why they invited the star along in the first place, given the nature of his material.
One person tweeted: "If you knew you were going to have to BLEEP 90% of travis scott foul show then why not bleep it all."
Someone else said: "Find it funny they had to bleep out half of Travis Scott's performance."
Another person commented: "Why the hell did these bring Travis Scott if they are legit gonna bleep every other word that comes out of his mouth?!? This entire Super Bowl is ass."
A fifth said: "All I heard from travisscott was literally mumble mumble *bleep* mumble mumble *bleep* *bleep* mumble."
And a sixth added: "Help me out here. Why have Travis Scott perform then bleep him out. Have they never heard his lyrics before??"
Some people felt that even with bleeping, Scott's music wasn't the right fit for the families watching, with one saying: "Does someone wanna remind @trvisXX that you're performing in front of lots of families at this #Halftime show? The cursing is so bad that #CBS had to bleep out some of the lyrics. Really disappointing. You can do better!! #NFL#SuperBowl2019."
Another added: "Come on @NFL, why would you invite someone to perform at the #SuperBowl2019#PepsiHalftimeShow that you have to bleep half of their performance??? #TravisScott was TERRIBLE!!!! This should be family friendly!"
Others, meanwhile, were just disappointed that Travis Scott didn't propose to Kylie Jenner - something that had been rumoured ahead of his appearance.
One wrote: "No Travis Scott/Kylie proposal??? America has been robbed."
I mean, I feel that's perhaps a little extreme, but sure.
Along with performances from Maroon 5, Travis Scott, Outkast's Big Boi and SpongeBob SquarePants, the famed half-time show also featured a new Avengers: Endgame trailer drop and a slightly bizarre Game of Thrones- Bud Light crossover commercial - trolling everyone waiting up to see if they would release a trailer for the forthcoming final season in the process.
Oh, and some sport happened, too, as New England Patriots beat the Los Angeles Rams 13 - 3.