Musician Moby has made a rather permanent declaration of his beliefs by having the words 'animal rights' tattooed in massive letters right down his arms.
Sharing the snap on his Instagram account, Moby said he got the ink to commemorate his 32nd year as a vegan.
The bold letters run the length of his arms and were seemingly done by celebrity tattoo artist Kat Von D, whom he thanks in his caption.
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Alongside his photo, he wrote: "As November is my 32 year vegan anniversary I thought I'd get a tattoo (well, technically 12 tattoos) to celebrate.
"I'm a vegan animal rights activist for many reasons, but ultimately because I believe at the core of my being that every animal has the right to live their own life, according to their own will. Thanks @thekatvond @highvoltagetat #veganforlife #animalrights."
This isn't the first time Moby has chosen a tattoo dedicated to his cruelty-free lifestyle. In September, he showed off a bold looking neck tattoo that read: "Vegan for life."
Writing on Instagram, he said: "I've been a vegan for almost 32 years, so getting this tattoo seemed like a pretty safe bet.
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"Also, working for animal rights and animal liberation is my life's work. And to state the obvious, it's a double entendre... thank you."
Moby uses his Instagram to share posts about animal rights and veganism with his 389,000 followers and often uses the hashtag #veganforlife.
Back in March he posted a response after a number of high-profile vegan YouTubers ditched the veggies and went back to meat and dairy.
"Lots of news lately about a few confused influencers abandoning veganism," he wrote. "I've been a vegan for 31 years, and I'm a vegan for life, no matter what.
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"I would not, could not, will not do ANYTHING that could cause or contribute to the suffering of an animal. My life has no more or less meaning than the life of any animal, anywhere."
The post attracted more than 10,000 likes and was flooded with comments from others about their commitments to veganism.
Featured Image Credit: PA