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Global icon Kim Kardashian has a lot to answer for, one of those being the endless search for the perfect a*se.
But while many fork out thousands going under the knife to make their butt bigger and better than before, a group of creatives from Sweden have created a synthetic posterior modelled on Kim K's behind.
Artists Ida Jonsson and Simon Saarinen joined forces with fashion designer Beate Karlsson to create 'The Bum' - which are Kim K-inspired biker shorts made out of silicon.
Explaining the concept, Saarinen told The New York Post: "We're living in a time where people are ready to undergo serious and sometimes dangerous surgeries to make their butt look like hers - all in the name of likes.
"Her ass is probably one of the most recognized and talked-about symbols born out of Instagram."
Jonsson added: "It is just as much a celebration of a woman who managed to create a multimillion-dollar brand based on her butt."
They're not available to buy just yet as the creators are trying to reduce the weight of the shorts - which currently stands at a hefty three kilograms - before putting it to market in limited numbers later this spring.
However, once they do go up for sale, 'The Bum' will set you back between $450 (£345) and $600 (£460). A cracking price, I think you'll agree.
Speaking to the publication, Karlsson said: "It's our mission as artists and thinkers to question - and sometimes highlight - the changing demands that surround us in order to start a discussion."
Adding: "We will probably use a mix of silicone, spandex and microfiber, but we've not fully decided on how the product will be materialised yet."
Someone who won't be standing in line to pick up one of these bad boys is Simon Cowell, who seems to have an aversion to the human form.
The talent judge left the Britain's Got Talent auditions when an 'artist' appeared on stage to draw a portrait using his penis. Just to clear up any confusion - he was using his own member. Not Cowell's.
That's right, a bloke went on to national television to show of his penis-painting skills. Gotta give it to him, he's confident.
He's called Tim Patch and he got on stage wearing a pink thong, chaps and a cowboy hat.
The Sun reports Simon wasn't impressed when the 70-year-old started painting the portrait, and hit his buzzer before immediately leaving for his dressing room.
Fellow judges Amanda Holden and Alesha Dixon apparently joined the ITV show's presenters Ant and Dec on stage to get a closer inspection of the artwork.
Then David was heard saying: "This show has taken a dark turn. We've lost Simon, he's gone home."
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