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Netflix Apologises For 'Inappropriate' Poster And Removes It

Netflix Apologises For 'Inappropriate' Poster And Removes It

Netflix has removed a poster that showed young girls posing in skimpy outfits that was being used to promote French film Cuties. Watch the trailer below:

Both the artwork for the drama and the trailer caused online outrage, with a petition being set up that called for Netflix to drop it.

The film earned Franco-Senegalese film-maker Maimouna Doucouré the award for world cinema dramatic directing at Sundance Film Festival this year and focuses on the issue of sexualisation of girls.

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When the poster was brought to the attention of Netflix, it was removed.

The streamer issued a statement, which read: "We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We've now updated the pictures and description."

The original poster for the French film depicts girls running down a road, dressed up and has a child-like vibe, as you can see:

Credit: Netflix
Credit: Netflix
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But the Netflix poster, which shows the girls posing, has a different tone altogether - see for yourself:

Credit: Netflix
Credit: Netflix

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Twitter users picked up on the poster, with many demanding answers from Netflix.

One person posted: "I just found a trailer for the movie Cuties on Netflix and the blatant sexualisation of young girls is DISGUSTING.

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"No one wants to see their child dressed and posed like this. WHY IS NO ONE IS TALKING ABOUT THIS?"

Another wrote: "So @netflix we gotta talk here.

"You are pushing this show Cuties yeah, 11-year-old girls all twerking. Amy, 11, becomes fascinated with a twerking dance crew. Hoping to join them, she starts to explore her femininity, defying her family's traditions.

"The f*** is wrong with you?"

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In a recent interview with CineEuropa, director Doucouré said: "I saw that some very young girls were followed by 400,000 people on social media and I tried to understand why.

"There were no particular reasons, besides the fact that they had posted sexy or at least revealing pictures: that is what had brought them this 'fame.'

"Today, the sexier and the more objectified a woman is, the more value she has in the eyes of social media. And when you're 11, you don't really understand all these mechanisms, but you tend to mimic, to do the same thing as others in order to get a similar result.

"I think it is urgent that we talk about it, that a debate be had on the subject."

Featured Image Credit: Netflix

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Amelia Ward

Amelia is a journalist at LADbible. After studying journalism at Liverpool John Moores and Salford Uni (don't ask), she went into PR and then the world of music. After a few years working on festivals and events, she went back to her roots. In her spare time, Amelia likes music, Liverpool FC, and spending good, quality time with her cat, Paul. You can contact Amelia at [email protected]