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Even during the festive period, TV presenter and 'rent-a-quote' Piers Morgan never has a day off, whether it's football pundit Gary Lineker or a pop bands, he is always taking a swipe at someone on social media.
The man is relentless.
And Christmas is no different, in between swilling wine and stuffing his face with Quality Street, he took time out to aim his sharp tongue at media-hungry mother-of-six Kris Jenner and the Kardashian clan.
Now, to quote ex-Manchester United left back, Gary Neville, choosing who you like more out of Piers Morgan and the Kardashian spawn is like choosing between two men to run off with your wife.
It's one that no one ever wants to or should ever have to make, but here we are.
And though he has a point, when you're being criticised by Piers Morgan it has to be a low point.
If you're curious why the Kardashians are all so greedy, narcissistic & repulsive, here's their mother yesterday. pic.twitter.com/QAqLAXGy2t
- Piers Morgan (@piersmorgan) December 26, 2018
So what vexed Morgan, so?
The Good Morning Britain host has hit out at Jenner, labelling her 'greedy, narcissistic, and repulsive' after the 63-year-old posted a picture of herself holding a £12,000 bag, with the words 'rich as fuck' emblazoned across its front.
But he shared the picture claiming it's no surprise her daughters show the same traits as their mother.
He wrote: "If you're curious why the Kardashians are all so greedy, narcissistic & repulsive, here's their mother yesterday."
Her eldest daughter, Kourtney posted the picture on her social media account, informing her loyal followers that she was spending the special day with her family.
This isn't the first time the ex-Mirror editor has taken a swipe at the mega rich family, last year he called them 'useless' and 'vacuous'.
Kim even put the outspoken Morgan on her list of enemies, because apparently it's the middle ages and people have lists of enemies.
He took it like a champ,though, tweeting at the time: "Proud & humbled to be the only man to make @KimKardashian's Valentine's perfume hate list!
Earlier this year he slammed Kim for flaunting her body.
He said: "You've become a mother again, you're in your mid to late 30s, it's your third child.
"I know what I'll do, I'll put a big topless photo of myself on social media.
"We've covered them up, she's basically got them and gone way 'look at me, me too...'
"Time should be up for Miss Kardashian. I don't know what she adds to the movement really.
"The only thing moving is her breasts. It's reassuring isn't it that some things never change."
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