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Money was a major factor in Conor McGregor's fight against Floyd Mayweather, but if the Irishman earned anything else from the 10-round bout, it was respect.
He made the switch from MMA to fight the American boxer, who was previously undefeated and went on to his record to 50 fights, 50 wins.
However, 'The Notorious' McGregor has shown his heartbreak after losing in video footage recorded immediately after the massive fight.
As he sits in the dressing room, McGregor can be heard saying: "It feels like I just lost a football match."
McGregor lost in the 10th round with the referee stopping the fight, despite the Irishman believing his could have continued.
He may have raked in the money, but his passion for winning and his sport is clear to see in the footage, with his downbeat demeanour telling the full story.
Talking to Dana White, head of UFC and joint promotor in the fight, the video shows McGregor apologising for losing.
However, White rubbishes the apology, saying: "Sorry? Dude, I'm ecstatic!"
It's likely this clip will only boost McGregor's popularity, which increased after his humble and honest post-fight press conference.
He said: "I didn't anticipate that. Three game changes in the fight, that's what a true champion does... I got to give respect for that."
McGregor's next move is likely to be a return to MMA to take on Nate Diaz - the third time he will have done so.
Diaz was one of the first men to beat McGregor, although the Irishman won a subsequent rematch. At one win each, it's likely a third fight - a decider - will take place. However, it will only happen on the The Notorious' own terms.
"I faced him at 170lbs, he beat me," McGregor said. "I rematched him at 170lbs, I beat him. Now I'm the 155lbs champion - if he wants that fight, he must come down. That's a fair trade."
He continued: "I didn't ask for the rematch at a lower weight. I asked for it at the exact same weight. I thought that was a fair play move on my behalf and I came in and I won.
"So now I won the 155lb title after that, so if he wants the fight he has to make the 155lb limit."
Audie Attar, McGregor's agent, has since told MMAjunkie that a rematch Diaz is on his client's to-do list.
"He wants that triology," Attar said, before confirming all the other options on the table.
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