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However, those who did brave the wee small hours to catch the NFL's showpiece event have also borne witness to the birth of a new phenomenon.
Of course, The Weeknd - real name Abel Tesfaye - took the headline slot for a compelling half time show during the 55th staging of the Super Bowl.
He ran through a whistle-stop tour of his greatest hits, as well as treating fans to a wonderful and - at times - bizarre stage show.
Whilst a large part of that saw Tesfaye dancing alongside a large number of other folks wearing the same clothes as him, but with large white bandages on their faces, another part saw him wandering through a reflective hallway looking about as if he was lost.
That's what has sparked the meme avalanche on this occasion.
Some have compared it to looking for a bathroom in a pub when you're a bit p***ed - remember that? - or looking for your mates at a crowded festival, but as with many memes, there's a lot of variety.
Mahomes looking for useful players on his team #SuperBowl pic.twitter.com/gW9B0N4vpv
- Jacob White (@JacobWhite_01) February 8, 2021
me performing at the halftime of the super bowl and i'm the weeknd pic.twitter.com/42Lve3MnQC
- the goat of all time (@bobby) February 8, 2021
Others have said that it's akin to finding your way out of an Ikea superstore, or - rather cruelly, given the situation - Kansas City Chiefs quarterback Patrick Mahomes looking for his teammates.
At the time of writing, the game isn't actually over yet, but it might as well be for all intents and purposes.
Barring a comeback the likes of which has rarely ever been seen in any sport, Tom Brady and the Tampa Bay Buccaneers will have picked up the Vince Lombardi Trophy and Brady himself will have become the oldest ever quarterback to win the Super Bowl, again.
The last thing my food sees in the microwave #SuperBowl #TheWeeknd pic.twitter.com/MByT7EKfZF
- Antonio Hughes III (@ARHughesIII) February 8, 2021
Me getting up for work tomorrow. #SuperBowl
- D'Eric Watson (@DEricWatson) February 8, 2021
Trying to find the exit at an IKEA.
- Roy Wood Jr- Ex Jedi (@roywoodjr) February 8, 2021
However, at least the losing team will be able to cheer themselves up by checking out some of the new memes that they - in their own small way - played a part in creating.
Sure, they might not take that quite the same way as having won the Super Bowl, but maybe in time they'll look back and laugh.
It'll be all they've got, to be fair.
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