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We have high expectations year after year for the infamous John Lewis Christmas advert but it seems viewers weren't ready for Sam Clegg's alternative homemade version:
The five-minute long video shows a loving relationship between a man and his dog. Sold already?
The pair are getting ready to celebrate the festive season: opening their advent calendars and presents from under the tree.
The clip goes on to show the man taking the dog, called Bruno, for a snowy walk but disaster strikes when he lets the pooch off its lead and it goes missing.
We then watch on in misery as the man is home alone and devastated by the loss of his doggo. He then goes on a walk to find his best pal and things go from bad to worse - we'll put it that way.
Viewers are definitely feeling this video and many have been left in tears.
Commenting on the YouTube video, one wrote: "My dog passed away a few months ago this hit home and had me crying but such an amazing message!"
Another added: "I had to say goodbye to my boy in August. This pooch looks exactly like him and I'm in pieces because you depict that special bond so beautifully."
A third commented: "I'm literally in tears this makes you realise how lucky we are to have such beautiful bonds with animals."
Sam Clegg, who made the video and is the voice in the background song 'Don't Let Me Go', is selling the song to people for just 79p and says that 100 percent of the money will be donated to charity.
In the video's description, Sam wrote: "Warning this is a sad song and video that will make you cry.
"This song/advert is dedicated to everyone who has faced hardships in 2020.
"With this song, we hope to raise money for multiple charities that support the elderly.
"We were inspired by our own hometown Sir Captain Tom Moore's charitable efforts to raise money for a brilliant cause.
"With each £0.79 purchase it will help give support & companionship to the elderly who need it most in 2020.
"This Christmas Advert Concept for John Lewis was filmed to show the bond between humans and dogs. Many elderly people rely on their animal family for their wellbeing."
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