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Bill Murray Reprises His Groundhog Day Role For Super Bowl Commercial

Bill Murray Reprises His Groundhog Day Role For Super Bowl Commercial

Bill Murray is set to bring back his role in 1993 movie Groundhog Day for a commercial that will air during this year's Super Bowl.

Tonight, Murray will be revisiting one of his most famous characters for an ad that will air during tonight's Super Bowl LIV. And as luck would have it, the event falls on 2 February, which is when the actual Groundhog Day celebrations take place.

The veteran actor will play his character Phil Connors - a weatherman from Pennsylvania who gets stuck in a never-ending time loop, meaning he has to relive Groundhog Day over and over again.

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The Jeep YouTube channel put out a video from the set of a Groundhog Day themed Jeep ad, in which we see Murray and his old co-star Stephen Tobolowsky (who played Ned in the film) reunited. The minute-long advert sees will be shown in the coveted Super Bowl commercial slot.

Although it went down as one of the best films of the 90s, as well as raking in a sweet $70.9 million at the box office in the US, we were never actually treated to a sequel to the much loved film.

Credit: Jeep
Credit: Jeep

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Bryan Cranston Recreates The Shining For Mountain Dew Super Bowl Advert

If you've never seen it, here's the synopsis for the hit film: "A cynical TV weatherman finds himself reliving the same day over and over again when he goes on location to the small town of Punxsutawney to film a report about their annual Groundhog Day.

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"His predicament drives him to distraction, until he sees a way of turning the situation to his advantage."

If you were a big fan though, you'll recall there was a follow up - of sorts. In an unexpected announcement, Groundhog Day: Like Father Like Son joined Ghostbusters: The Video Game in that most important and coveted of genres: Bill Murray movies that have received video game-only sequels.

It revolves around the son of 1993's hit film, Phil Connors, who's called uh... Phil Connors Jr., actually. Makes sense.

Super Bowl LIV starts on 2 February at 3.30pm local time (11.30pm GMT) and will see the San Francisco 49ers take on the Kansas City Chiefs. The annual championship game of the National Football League is the culmination of a regular season that begins in the late summer of the previous year.

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The BBC will be showing the event for UK audiences, although - unsurprisingly - it won't be showing the commercials.

Featured Image Credit: Jeep

Topics: TV and Film, US News, super bowl

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Amelia Ward

Amelia is a journalist at LADbible. After studying journalism at Liverpool John Moores and Salford Uni (don't ask), she went into PR and then the world of music. After a few years working on festivals and events, she went back to her roots. In her spare time, Amelia likes music, Liverpool FC, and spending good, quality time with her cat, Paul. You can contact Amelia at [email protected]