We are edging ever closer to the most magical time of the year, when big brands pull out all the stops and take us on emotional journeys with their Christmas adverts.
This week, it's the turn of the folks over at Sky, whose short film will have even the most cold-hearted Scrooge reaching for the tissues as it sees the return of one of the most iconic characters of cinema, E.T.
Yep, the little fella who briefly visited Earth in the 80s before heading home, has come back to see his old pal, Elliott.
Now all grown up and with a family of his own, Elliott introduces his alien buddy to new technology, showing him how the world has changed since they last saw each other, and the pair even snuggle up to watch some Christmas movies together.
The little guy - who also has a wife and child back on his home planet - then goes on a bike ride with Elliott's two kids, recreating THAT scene from the original movie.
But the visit is short-lived as E.T. has to leave.
A spokesperson for Sky said: "E.T. is back on Earth for a surprise visit with Elliott, who now has his own family. Although technology has changed our world since they last saw each other 37 years ago, their friendship remains strong and is a touching reminder of how important reconnecting is at Christmas."
And it seems to have been a nostalgic hit with fans who have praised the ad.
Sky's amazing Christmas advert. #et https://t.co/ixDt1xaeWL
- Mark Parris (@markparris) November 28, 2019
A second commented: "Sky has won best Christmas ad of the year in my opinion. Really magical and a lovely Christmas message too."
While a third joked: "No wonder @SkyHelpTeam @SkyUK cant afford engineers to do my SKY Q install, they blown their budget in ET Xmas advert!!!"
Stephen van Rooyen, CEO UK & Ireland, Sky said: "It's an honour to bring E.T. back to Earth in this new festive short story, helping us to celebrate the magic of family time at Christmas and Sky's part in bringing our customers together at this special time of year."