For a show that is built on the premise of people judging people based on their naked bodies, Naked Attraction is still able to shock viewers.
Which is exactly what happened on this week's episode when guest Glyn revealed he was into 'sloshing' - meaning he likes to pour food on his lovers before getting down to it.
Armed with a can of squirty cream and some strawberries Glyn walked down the line of naked ladies, alongside host Anna Richardson.
Stopping in front of one woman who was covered in tattoos and sporting a belly bar, Glyn said: "There's nothing wrong with a bit of bling in your cream." Fair enough.
He then squirted some of the cream into her belly button before dipping a fresh strawberry into it and tucking in.
Speaking of food, Glyn's next comment might make you lose your lunch, as he told Anna: "There's a funny old taste going on there!" Lovely.
Viewers couldn't quite believe their eyes, with one taking to Twitter to say: "Is he seriously eating strawberry and cream out of someone belly button on TV? Naked Attraction well you know what they say there is always a first time for every thing but this is a whole level of wrong."
A second posted: "A man is currently on channel 4, evaluating a group of women, based on the amount of whipped cream he can get in their belly buttons, using the same tone of voice that you or I might use while walking around a car show room. Stop television, its peaked."
While a third shocked viewer added: "I was watching 8 out of 10 Cats. Left room and I've come back to old vaginas and a guy eating squirty cream out belly buttons. That's today done." Indeed.
Anyway, the old squirty cream and strawberry trick worked and Glyn bagged himself a date with Nicki - but sadly it wasn't to be because Nicki reckoned his dancing was a bit embarrassing. His dancing, Nicki?
You can catch up on this, and all previous episodes of Naked Attraction, on All 4.
Featured Image Credit: Channel 4