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Piers Morgan shared a 'bitter' message after losing out at the National Television Awards to Ant McPartlin and Declan Donnelly.
The Geordie duo made history after scooping their 20th consecutive win for the Best Presenter award.
And while many were quick to congratulate the pair, Morgan - who had also been nominated - was not feeling very happy about their win.
Posting on Twitter, Morgan wrote: "Wow! What a shock! Congrats to Ant & Dec.
"Thoroughly deserved 20th consecutive win - the way they held those jungle contestants to account during the pandemic was absolutely brilliant."
Wow! What a shock! Congrats to Ant & Dec. Thoroughly deserved 20th consecutive win - the way they held those jungle contestants to account during the pandemic was absolutely brilliant. :clap:#ntas
- Piers Morgan (@piersmorgan) September 9, 2021
Anyone else getting 'what a sad little life Jane' vibes?
Fans of Morgan shared in his disappointment on social media with one saying: "I'm gutted you didn't win this award @piersmorgan... nobody in that final five deserved it more."
However, others called Morgan out for not being a gracious loser, with one viewer commenting: "Wow... What an incredibly bitter man."
A second person wrote: "No bitterness there then lol."
A third joked: "Alexa, show me a bad loser."
Speaking ahead of the awards, Morgan had revealed that he felt he was a more deserving winner than Ant and Dec.
He told the Mirror: "I deserve to win because everyone's sick and tired of Ant and Dec automatically winning this award, which bears no relation to reality.
"They've done nothing special in the last year, even they would admit that.
"I think it's time the procession came to a shuddering halt and the Morgan bandwagon was rewarded with glory. We can't have those two little vainglorious Geordies standing there for the 20th consecutive year.
"Ant got one one year when he hadn't even worked. It's ridiculous. I'm taking a leaf out of his book, I haven't really done much presenting in the last six months.
"So, therefore, by the Ant and Dec rule, I should get it."
He went on: "It will obviously be awkward for the ITV bosses if I ended up being voted presenter of the year. I've already had the number one best selling book.
"If I was to then get TV presenter of the year as well in the aftermath of what happened, I think that would be 'hashtag awks', as they say in younger circles.
"Can you imagine how funny my speech is going to be if I beat Ant and Dec?
"I don't know how long the show is, but there is a lot to get off my chest."
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