Stranger Things Season 3 Becomes Netflix's Most Watched Original Series In History
In its quarterly earnings report, the streaming service said 64 million member households watched the third instalment within the first month - far surpassing the numbers of any other Netflix original series.
A view, by Netflix's definition, counts as a member household watching 70 percent of one episode of a series, or 70 percent of a feature film.
In Netflix's quarterly letter to shareholders, the company said: "As we've improved the variety, diversity and quality of our content slate, member engagement has grown, revenue has increased, and we're able to further fund our content investment."
The letter continued: "We have been moving increasingly to original content both because of the anticipated pullback of second run content from some studios and because our original content is working in the form of member viewing and engagement.
"We started first with English scripted TV series more than six years ago to great success.
"We continued in Q3 with Stranger Things season 3 (the most watched season to date with 64m member households in its first four weeks).
"We also introduced new limited series like Unbelievable, one of our most thought provoking and highly viewed dramas (watched by 32m member households in its first 28 days)."
The viewing figures for Stranger Things from Netflix also back up producer Shawn Levy's bold claims from earlier this year, where he promised the third instalment is the biggest yet.
Speaking to Thrillist, he explained the team wanted to ramp up the action without forgetting the characters that had been so integral to the show's success.
He said: "Well, without question, it does have more than a little more scope; it's just a pretty radical escalation," before going on to explain that season three makes good use of the actors' talents.
"When we saw the strength in Millie [Bobby Brown], and the very different form of immense strength in David Harbour, the Duffers were determined to pair them as a duo for Season 2.
"You're going to see similar, new dynamics in Season 3 that are the direct result of seeing what our actors can bring."
Netflix also highlighted season three of La Casa de Papel (aka Money Heist) in its quarterly report, which was the most-watched show in non-English language territories with 44 million households viewing the series in 28 days.
In terms of feature films, Netflix also flagged family film Tall Girl, which it said had been viewed by 41 million member accounts in its first four weeks, along with Secret Obsession (40 million views) and Otherhood (29 million views).
Featured Image Credit: Netflix